Tag Archives: TV

Cooking, dancing and live tweeting

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Last night, like a million other Australians, I tucked into Masterchef (1.611 million viewers) and washed it down with the finale of So You Think You Can Dance (1.041 million).

These TV shows would have traditionally flown under my radar had it not been for the crazy amount of live tweeting surrounding them.

Live tweeting provides an instant community for you to engage with during your favourite TV show. And it certainly provides a reprieve from the repetitive advertisements for Coles during Masterchef. While advertisers may not be over the moon about this latest distraction, it’s important they pay attention. And it’s not all bad news, while I may not be watching the advertisements, I’m certainly hearing about them … the compliments and the complaints!

I am a huge fan of live tweeting about TV shows and events. Take the Oscars for example. How does one make it through a long awards show without nodding off?? The answer is simple – watch what the Twitterverse has to say about who should win, what they’re wearing, the quality of the speeches and who was ‘robbed’! Now I wonder if we’ll see the same live tweeting from Australians during this year’s TV Week Logie Awards? But without Susan Boyle what will we tweet about?

Back to live tweeting, I love seeing the comments of my fellow tweeting TV watchers. The proclamations of love, the rants, the jokes, the predictions, the sarcasm, and the highs and lows when a favourite contestant gets booted off. All of this compliments the TV viewing experience so well, especially as the single person household becomes more common.

Live tweeting is also becoming a larger part of social networking strategies. It’s the perfect way to build awareness of major events and also raise the profile of major sponsors. If you’re a tweeter, who hasn’t followed the tweets from a major event such as a launch or conference?

But sticking with television, how do television shows, advertisers and networks capitalise on this activity?

Firstly, I’d love to see live tweets incorporated into my TV screen, than I wouldn’t have to constantly look away. Perhaps one day soon we’ll be able to opt-in to see tweets for live sports, reality shows and even panel shows like ABC’s Q & A.

Not only do they extend engagement with the show, the Twitter updates provide instant access to a pool of research. Networks get an instant reaction to what works, what doesn’t, and who viewers love or hate.

It’s like having a hundred thousand people in a test screening. Gone are the one-way mirrors and facilitators, replaced with 140 characters and a smart phone.

What do you think? What else can television networks do to capitalise on this popular trend of live tweeting?

Have a lovely long weekend,

the c word

Glee Marketing Class 101

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There’s no denying the c word is a fan of Fox’s hit new show Glee. Like millions of other fans, we got caught up in the online hysteria generated by this new show and have been anxiously waiting for each new episode. You have to be seriously impressed with the marketing onslaught by the people behind Glee.

We discovered the show online…not sure where as it was a while ago but probably popped up in our Google Reader. The show developed a cult following even before going to air through its use of MySpace, YouTube, Twitter and Facebook. The first episode was the number one downloaded television show on iTunes with Fox offering the show for free.

We regularly check the YouTube for snippets of performances and behind-the-scenes footage and chats with Glee cast. From a social media perspective they’ve gone all out.

Not only that, across all platforms that have targeted the campaigns. They’ve developed links with American Idol and Australian Idol to piggyback off their audiences. Both Channel Ten and Fox have been inundated with Glee ads during Idol and other high rating television shows with a strong 16-35 audience base (my favourite is the Gleek one… yes I’m a Gleek too).

Old and new marketing angles have been utilised. Social media… check. Promotions… check. Advertising… check. Publicity… check. The cast are even doing shopping mall visits… How old school? We are half tempted to head down to Highpoint Shopping Centre this Saturday to meet the cast. Wonder if Kurt will be there?? *squuueeeeaaaals*

No stone has been left unturned. With 24,000+ Twitter followers, 250,000+ Facebook fans, let’s hope this buzz translates to TV ratings. In Australia, the pilot attracted 1.2million viewers following the insanely popular Masterchef. However, last night the director’s cut of the pilot kicked off the season’s regular airing, but only rated 871,000. Let’s see how it goes next week when episode two airs?

We’ve got our finger crossed this show does well. Snarky high school shows with spirit fingers, late 80s/early 90s music are just what the doctor ordered in the c word office.

Anyway, off to do a phoner (that’s an interview with a major network), probably on my iPhone.

Have a fab weekend.

the c word