Tag Archives: sponsorship

Leverage your sponsorship


Apart from the usual benefits of brand alignment and media exposure that you can gain from sponsorship, sometimes the little details can make an impact too. There are number of different ways you can leverage your sponsorship investment:

  • Brochure and promotional material placement
  • Develop and supply an electronic pack with your logo and brand elements to ensure it is placed on promotional materials, websites and other channels
  • Website acknowledgement and links back to your own site
  • Secure invites to events and networking opportunities; an ideal way to meet potential clients
  • Have information packs ready with background info, FAQs and fact sheets; these can be used across e-newsletters, websites and even annual reports
  • Secure acknowledgement in annual report
  • Offer to participate in joint case study presentations
  • Provide your own staff for talks and presentations at functions, conferences or staff events
  • Secure referrals to other suppliers and clients

Get creative and come up with your own ideas. Or contact Jack or Maryann on 03 9676 9040 or email info@thecword.com.au. We can work together to find ways to get more value from the money you spend on sponsorships.

Check you later 🙂

the c word

Sponsor me, sponsor you


After spending a few weeks developing sponsorship proposals for clients, we thought we would share some pointers to help if you are in the same boat.

Start by answering the three main questions potential sponsors will have:

  1. What is the project/campaign about?
  2. Why are we being approached?
  3. What’s in it for us?

You should answer the first question by painting a picture of your organisation and the project/campaign you are trying to attract sponsorship for. Your response should include:

  • Summary of the project including the project vision
  • Background and experience of the organisation including a brief history and mission
  • Goal and objectives
  • Structure: Is it a festival, exhibition, website or all three?

Secondly, you need to explain why you have decided to approach this particular sponsor. You can set the context for the partnership by providing details such as:

  • Audience profile and alignment with the sponsor
  • Market research
  • Community feedback

Finally, you need to explain what’s in the sponsorship for the sponsor. This is where you should outline:

  • Sponsor benefits: Detail all the marketing opportunities and benefits for the sponsor (make sure you tailor this specifically for each sponsor)
  • Marketing plan: Explain how you will promote the project; via publicity, advertising and social media.

Other things that can come in handy when you’re seeking sponsorship for your event or project include a sponsorship strategy, sponsor profiles and sponsor benefit brainstorming sessions.

If you need more help with your sponsorship proposals, don’t hesitate to call Jack or Maryann on 03 9676 9040 or email info@thecword.com.au.

the c word