Category Archives: Communicator’s Corner

Campaigns admired from the #CommsCorner

Standard

ALWA19371-LikeAGirl-3-Page-701x313We often ask the communicators who sit in our #CommsCorner which campaigns they admire.

Here are some highlights of the campaigns admired from our #CommsCorner – get inspired!

Lauren Ayton in #CommsCorner

Standard

122819pictureIn our first Communicator’s Corner for 2017 we chat with scientist, communicator, and new mum @DrLaurenAyton. We know Lauren as a Hugh Rogers Fellow through our friends at the Melbourne Boston Sister Cities Association. She’s also the Bionic Eye Clinical Program Leader and Senior Research Fellow, Centre for Eye Research Australia & The University Of Melbourne. And she’s been known to talk science on 3RRR’s Einstein a Go Go.

Your elevator statement – who are you professionally and personally?

I am a clinician-scientist, working in the field of vision restoration. My professional background is as an optometrist, and I still work in the clinic occasionally, but my passion now is research. I have been incredibly lucky in my career, and have been able to work on some truly amazing projects that aim to save sight – from a laser treatment in early age-related macular degeneration to my current role in the Bionic Eye programs. I am the Lead Clinical Investigator for both Melbourne-based bionic eye projects (based at the Centre for Eye Research Australia, and at Monash University), and in these roles, I am responsible for the coordination of the clinical trials for novel bionic eye devices. In my personal life, I am a new Mum! My husband and I welcomed our son Charlie 8.5 months ago, and he is an absolute delight and my greatest achievement. 

Tell us about your typical day in communications?

I use communication strategies and methods in many ways in my work; firstly, for patient discussions, so that I can make sure they are aware of their eye condition, treatment options, and the like. In my research roles, accurate and effective communication is absolutely vital. The Bionic Eye project is a very emotive concept, and it is important that people are well aware of the realities of vision restoration technologies. Whilst the work is very exciting, we are not able to restore “normal” sight to people who are blind, and the technology is still in its relative infancy. There is no “typical” day for me – I might spend one day talking to journalists, the next with patients, and then over to a school for a talk about eyes.This is why I love my job!

When did you first know you wanted to work in communications?

In high school, I wanted to be a journalist. I was lucky enough to meet the most influential teacher of my schooling, Mr Glasgow, who was a passionate scientist and an amazing communicator. He instilled a love of science in me, and made me realise how exciting a scientific career could be. I was in Year 11 when the human genome was fully sequenced, and I still remember that he spent our entire class talking about the potential ramifications of that achievement. From that moment, I wanted to be involved in the next generation of ground-breaking discoveries!

Who’s your communication hero/mentor?

There are so many! Of the big-name, international communication gurus, I have always had a soft spot for Sir David Attenborough. His work to communicate environmental stories to the public is just beautiful – educational and artistic at the same time. On a more local level, my mentor is Dr Shane Huntington, who hosts the science communication radio show I present on (Einstein A Go Go, Sundays 11am- 12pm, 102.7FM). Shane is a spectacular communicator, and is a sought-after public speaker. I first met Shane when I did an interview for the University of Melbourne UpClose podcast, and he has been the most supportive ally in my science communication career since that time.

Which tools can’t you live without?

I am sure I am not alone in being completely and utterly addicted to my smart phone! Whilst it does make it hard to leave work behind sometimes, I love the ability to be flexible in where and when I do my work.

What are the biggest challenges in your role?

As a research academic, my biggest challenge is the lack of security in funding. This is the time of year where all academics go to ground, furiously writing applications for research grants that have an appalling low success rate (close to 10% now for our main federal programs). The amount of time spent trying to get money to keep your work alive is ludicrous, and becomes an extra challenge when you must provide for a growing family.

Tell us about the best campaign you’ve ever worked on?

One of the most exciting media experiences I have had was the announcement of the world-first clinical trial of our novel bionic eye device in Melbourne. With the help of our wonderful media consultants (Mira Image), we prepared a series of media interviews in 2012 to make the announcement. It was incredibly exciting to wait until the embargo was lifted and the news hit the media – it was international news, and finally my family and friends knew what I had been up to in the prior months!

Which campaign do you most admire?

I am a fan of the #LikeAGirl campaign by the US company Always, in which young girls are asked to “run like a girl”, “throw like a girl” and “fight like a girl”. They approach the tasks with gusto and unbridled enthusiasm, like girls always do! However, when older participants are asked the same, they act out the stereotypes; unconsciously deciding that “like a girl” is an insult. I love the way that the video makes you stop and think. As a passionate advocate for gender equality, I believe it is these tactics that will make people stop and think about our responses to these terms. Words can hurt! And the fact that the video has had over 63 million hits on YouTube is evidence of its power.

What’s been the biggest change to communication/marketing/public relations since you began your career?

Science communication is a rapidly evolving field. When I finished my PhD eight years ago, there was very little emphasis placed on the need to communicate our work. However, science is publically funded, and working towards publically beneficial goals, and so it is essential that people be informed about the work. This is now changing, and there are many initiatives to help promote science and science communication, and it’s an exciting time!

If you had to cut/keep something in your communication budget, what would it be?

I think there should always be support for early career researchers, PhD students and young scientists to learn communication skills; that will always be something I aim to provide for those I work with.

What quality do you look for in your communication team members?

I think the most important quality in a science communicator is passion. When someone loves their work, and loves science in general, it shines through.

What’s your favourite brand?

This tends to change day to day with me! I am not particularly loyal to brands, and always am open to new suggestions from colleagues and friends. I am a fan of Who Gives a Crap, though; an Australian-owned toilet paper company who use environmentally friendly products and donate half their profits to build toilets in developing countries. I love that they started with a hilarious crowd-funding appeal (with one of the founders sitting on a toilet for 50 hours!), and they also have very cool wrapping.

What book/blog do you think every communicator should read?

Due to my recent motherhood and decrease in free time, I am a huge fan of science communication podcasts. They are great to listen to during your commute, or when walking the baby in the pram! There are a number of brilliant examples of these podcasts, but I do love the Naked Scientists (UK), RadioLab (USA) and ABC’s The Science Show (Australia).

What tips do you wish you’d known starting out in communications?

Just do it! I was so nervous before starting with science communication events; as a scientist, you are so used to specialising in specific areas, and it can be nerve-wracking to talk about your work without the jargon. A few years down the track, and I count science communication as one of the most rewarding and enjoyable aspects of my job; I’m glad I just gave it a shot!

Finish this sentence: ‘Communication is…’

Essential in every aspect of life.

Return of the #CommsCorner

Standard

 

4681460753_2245d340c8_z

After a short hiatus, our regular programming of the #CommsCorner will return next Tuesday.

Join us again in 2017 as we speak with communicators from around Australia and across the globe in our regular #CommsCorner conversations.

We’ll find out what makes them tick, what inspires them, and who they turn to for advice.

Check back next week (or sign up for email updates) for our chat with a scientist with an eye on communication.

In the meantime, enjoy our conversations with communicators from our collection of #CommsCorners.

Briar Lloyd in the #CommsCorner

Standard

BriarHeadshot

This week, we revisit this post because our official c-word correspondent Briar Lloyd is in the US to bring us live coverage from the 2016 Election … and to have a holiday! But mostly to bring us live coverage!

This week we chat with @briarlloyd who is the Project Coordinator for our client the Shared Value Project. Briar moved across the Tasman from New Zealand and completed a degree at the University of Melbourne before forging a career in corporate social responsibility, communications and technology. When she’s not working, Briar can be found working on independent Australian films, or participating in conversations at the Henley Club. Briar is particularly interested in digital and new economies, cities and urban development, mobile banking technologies and access to services, and intraprenership and advocating for younger generations.

Your elevator statement – who are you professionally and personally?

I’m a hard working and determined third-culture kid working as part of the Shared Value Project team to change the role of business in society, and drive adoption and implementation of shared value strategies among leading companies, civil society and government organisations.

I love meeting new people and building strong relationships, often need to restrain myself from joining committees in my spare time, and am an enthusiast for arts and culture, international relations, reading, writing, cooking for my annoying food intolerances, working on my calendar al la Leslie Knope, and the Oxford comma.

Tell us about your typical day in communications?

I’m definitely a morning person so like to get straight into things – first up checking for any urgent emails, news stories, or social media issues or conversations that need addressing, and then straight into some big ticket important tasks that might need a lot of clear-headed energy like writing copy, reports, project plans, or really important emails that might need some thoughtful words. I try to get any big important things over and done with first and then the rest of the day I’ll work on a range of tasks from managing events and campaigns, liaising with our member organisations, scheduling social media, meeting and liaising with media, writing briefings, managing our website, and other day to day tasks for the organisation, and then plan my next day. However it can be completely different when a lot of energy needs to be going into a big campaign or project, or when those days pop up where you need to be really reactive and responsive to unexpected issues or occurrences. Classic comms.

When did you first know you wanted to work in communications?

Growing up I was always obsessed with any form of media, whether it be magazines, books, TV, film, current affairs and pop culture, or just the internet in general. When I was studying media and communications, journalism, and politics and international studies at university, I really came to understand the importance of media and communications as a means to transfer information and knowledge, and shape society. From then on I knew it was important to be able to be to utilise communications in my work in some way, as it’s something than is relevant and important to all industries and sectors.

Who’s your communication hero/mentor?

I really admire/enjoy career stalking: Audrey Gelman – CEO and Co-founder of The Wing, previous press secretary to New York Comptroller Scott Stringer and champion on his campaign, re-launcher of the Downtown 4 Democracy political action committee, and spokesperson for Rock the Vote amongst many other things. Katherine Power and Hillary Kerr – co-founders and co-CEOs of Clique Media. Zoe Foster-Blake – author of books and columns, of which Channel Ten is adapting her book The Wrong Girl, Founder of Go-To Skincare, and general sassy social media extraordinaire. Mia Freedman – co-founder and Creative Director of Mamamia for her leadership, no filter, and the suite of excellent Mamamia podcasts. I am also really loving what Chelsea Handler is doing a the moment with her show Chelsea on Netflix, combining politics, current affairs, comedy, pop culture, and learning in an accessible, ‘big picture’ way.

Which tools can’t you live without?

My Apple Calendar synced across my various devises, can’t operate without it, I am crazy for planning and scheduling so that I can get the most out of each day.

Hootsuite for scheduling and planning social media content ahead of time across numerous channels.

The Skimm, a fantastic app, as they say definitely making it easer to be smarter by breaking down current affairs and what’s going on in the world into fresh daily editorial content, along with excellent recommendations into the latest books and long form articles to read.

What are the biggest challenges in your role?

I think finding the balance between being strategic and reactive is always a challenge, so it’s a matter of being conscious of it and trying the best you can.

Tell us about the best campaign you’ve ever worked on?

Apart from my current work, a really stand out opportunity I was lucky to have early on in my career as an intern, was working on the ‘This is GREAT Britain’ campaign. This was an amazing global campaign initiated in 2012 around the timing of the London Olympics and the Queen’s Diamond Jubilee, and I really enjoyed the international relations component, which is one of my major interest areas. It was great to see this play out in an Australian context working on one of the events here around the Grand Prix. I really enjoyed the mix of stakeholders involved in the occasion where you had British Minister’s next to Hamish and Andy, Russel Howcroft, Jackie Stewart, British Consulate representatives, along with a British rock bank. I think this is what made it such an engaging campaign that is still continuing today.

 Which campaign do you most admire?

I am fascinated with Obsessee at the moment, developed by the aforementioned Clique Media targeted at Gen Z, and exists solely on social media as a content brand and community, no website. I’m older than the target market but really enjoy all the Snapchat content, and seeing how the model works for monetising branded social media content is incredibly interesting.

Locally I think Zoe Foster-Blake has been amazing with Go-To skin care. Not only a sensational product, but every step of customer interaction has incredibly witty messaging from their website, social media, packaging, and delivery notifications. It’s only available online, but the brand is fantastic at building relationship with customers.

What’s been the biggest change to communication/marketing/public relations since you began your career?

There are so many more channels to navigate especially with social media. When I started there was a huge emphasis around Twitter and ‘words’ still, and now we have evolved to so much more imagery, video, and interactive based content such as with Instagram and Snapchat, and then completely new things like virtual reality which one of the organisations I work with is trialing to engage with customers. There has also been a similar change for journalists who are now expected not just to write articles but also various other forms of content such as videos and click-worthy images for social media, so if you are working in PR it’s a matter of being conscious of how you can really package a story or pitch. On a side note I’ve also really enjoyed the return of the podcast.

If you had to cut/keep something in your communication budget, what would it be?

I think it’s incredibly important to carve out time and budget to make the effort to spend time with key stakeholders and meet them in person. Meet an important media contact for lunch or coffee. You can’t beat real life relationship building.

What quality do you look for in your communication team members?

Someone who takes initiative, is interested and willing to build their knowledge, a good researcher, knows how to target the appropriate audience, enthusiastic, and is willing to go the extra mile.

What’s your favourite brand?

Uniqlo, Vanity Fair, Monocle, Wholefoods, Honest Company, and I really like how Go-To and Glossier have really evolved the beauty industry to focus more on real women in real life and customers giving life to products not the other way around, which is what the beauty industry has been based on for a long time.

What book/blog do you think every communicator should read?

Someone once prescribed me ‘Politics and the English Language’ by George Orwell which is worth the read, and re-read. I also highly recommend Contagious: Why Things Catch On, anything relevant to the industry or clients you are working with, and something hard copy like a magazine once and while as you can come across new information and content that you might not otherwise online.

What tips do you wish you’d known starting out in communications?

A proper night’s sleeps makes all the difference to your ability to do good work – something applicable to all fields.

Finish this sentence: ‘Communication is…’

…a means transfer knowledge and connect with others.

Diana Gibson in the #CommsCorner

Standard

It’s almost time for National Bird Week and the Aussie Backyard Bird Count which begins Monday 17 October. With birds on the mind, we thought we’d revisit our #CommsCorner with our client Diana Gibson.

From e-waste to fair-trade to Australian birdlife, Diana Gibson has held a range of marketing and communication roles across a diverse range of industries. We work closely with Diana in her role as Head of Membership Development and Communications at BirdLife Australia (four National Bird Week campaigns to date!) and this week she joins us in the #CommsCorner.

My elevator statement?
dianagibson

If you think it can work, step out of your comfort zone and give it a go….if it doesn’t, the sun will still rise tomorrow and you can try again with that learning behind you.

A Typical Day?

My day starts with checking in with team members to see how they are travelling, checking in on media exposure and bird and conservation stories of the day, and tracking how our supporter and new member campaigns are going. Then it gets diverse…it might be running a consultation on strategic directions for BirdLife Australia’s two scholarly journals, finalising a partnership with the likes of Aurora Expeditions and arranging for a project staffer to accompany their passengers on an Antarctic adventure, working with our scientists to select icon birds to headline a campaign, talking priorities with a volunteer branch committee member.. and on the odd occasion I might even get out to a BirdLife Australia observatory or project, spot some local birds (with lots of help…I’m no expert!!) and see firsthand  what is so important about bird conservation.

Which tools can’t you live without?

My tablet (funny how I could live without one a couple of years back!) … and the phone – so much better to talk than email. Oh, and Raisers Edge, our Supporter Relationship Management system!

What are the biggest challenges in your  role?

The diversity of audiences BirdLife Australia needs to reach… from the general backyard bird lover to the conservation advocate , the professional / academic whose life-work is birds and conservation and of course, the twitcher, or bird-enthusiast. And of course making the not-for-profit dollar work really hard for bird conservation.

Best Campaign you’ve ever worked on?

I have to say BirdLife Australia’s Aussie Backyard Bird Count, of course! Nearly 50,000 participants and we’re only two years into this annual event! Its been a big shift for BirdLife Australia to focus on reaching the average punter with no or little experience of birds and get them active, discovering what’s in their own backyards! Mark it in your diary now for October 2016.

And can I have another ‘best’? It goes back about 15 years now – Oxfam International’s Make Trade Fair campaign and the fun of being part of planning a launch in Trafalgar Square in London, with Chris Martin on stage! All for a very serious issue – the market disadvantages faced by many workers and producers around the world.

What has been the biggest change to communications since beginning my career? 

The Digital Age! Not only do you need to understand enough about the technology to know what is possible, it’s the accompanying shift from ‘push’ communications to ‘conversation’ that is still challenging people.

If you had to cut/keep something in your communications budget what would it be?

The dream of having sufficient funds to invest in the ‘Holy Grail’ – a fully integrated, dynamic  supporter engagement /intelligence system. Raisers Edge is great –but  there is still so much further we could go.

Fully integrated engagement/intelligence systems are out of reach of the small NFP, but central  to really getting the best out of relations with supporters, donors, volunteers, campaigners.

What quality do I look for in communications team members?

Can do, will try, will persevere and will take the initiative. And a great ‘stakeholder’ influencer!

Communications is … #CommsCorner

Standard

commsisEach week we ask our #CommsCorner contributors to answer the question: Communications is … Here are some of their answers.

  • …a way to conquer uncertainty and unlock transformative thinking.
  • …SOMETHING PEOPLE THINK JUST HAPPENS WITH NO IDEA HOW MUCH THOUGHT AND STRATEGY GOES ON BEHIND THE SCENES!
  • …key to starting a conversation.
  • …WHAT THE ‘C’ IN THE C WORD STANDS FOR!
  • …not the wank you think it is!
  • …TELLING STORIES. It’s a force multiplier.
  • ..the conduit for everything within an organisation.
  • …TELLING YOUR STORY IN THE MOST AUTHENTIC WAY.
  • …Listening to others, telling the great stories of your organisation and trusting your instincts.
  • …EXCITING AND NEVER DULL. IF IT BECOMES DULL – MOVE. LIFE’S TOO SHORT TO WORK IN A DULL PLACE.
  • ….the way we pass down our history, culture and experience. It helps us tell our stories.
  • …a skill you can continuously evaluate and improve.
  • …LINKED TO EVERY PART OF HUMAN EXISTENCE, I AM JUST GLAD TO BE ENJOYING THE RIDE
  • …Constant and changing
  • …A FUN INDUSTRY TO WORK IN
  • …everywhere
  • …LISTENING & RESPONDING
  • …Being clear in the outcome you would like to achieve. And listening.
  • …IMPERATIVE TO LIVING IN A HARMONIOUS SOCIETY.
  • … underrated . It’s the most important skill you will ever have. You need to constantly refine this skill and learn from others daily.
  • …JUDGED BY THE VISCERAL, NOT THE INTELLECT. AUTHENTICITY IS NOT NEGOTIABLE.
  • …getting your point across while keeping your audience interested
  • …A BEAUTIFUL, BEAUTIFUL THING. IT’S HOW WE CONNECT AND SHARE OUR LIVES AND EXPERIENCES WITH OTHERS.
  • …the best way to solve problems, and prevent them from happening in the first place.
  • …CONSTANT.
  • …a meaningful experience. …CLEVER, COURAGEOUS AND CHARISMATIC.
  • …COMMON SENSE, …the key to life! DON’T OVERTHINK IT.
  • …something I do without thinking and something I think about a lot. …STORYTELLING
  • ….the answer to a hell of a lot of first world problems.
  • …EASY, GOOD
  • COMMUNICATION IS EVERYTHING.

Conversations from a #CommsCorner Congregation

Standard

Reimg_1501cently, we hosted our first #CommsCorner Congregation. A congregation of communicators who have taken the chair in our #CommsCorner over the past couple of years.

As you would expect from a room full of communicators, the conversations didn’t stop – literally until the lights were turned off. Topics ranged from the creative to the cool and covered everything from errant commas to compelling TV shows.

Adding to the flavour of the event was the range of backgrounds represented in the room. Some communicators who had pursued communications from the starts of their careers (or before) and others who had found their way to communications after careers in law, property and travel.

The common thread was our passion for storytelling and understanding of the power of communication.

If you missed this one, don’t worry. We are already planning our next #CommsCorner Congregation and look forward to watching as the conversations kick off.

Cheers, Jack & the c word crew