Category Archives: Client

Closing comment – Friday 21 June – Campion’s culinary tours of Footscray and community campaign


A few weeks ago, the c word took Ross and John from 3AW Breakfast on a Footscray Food Tour with Melbourne foodie Allan Campion. This week we have been in Footscray photographing and interviewing local retailers for an exciting new campaign we’ll be launching next month. Watch this space!

The Footscray Food Tours are run on the first Saturday of every month and promote the variety of fresh produce, flavours and characters in Footscray. Starting with a hot jam donut and ending with a traditional shared Ethiopian lunch, you’ll discover all that Footscray has to offer.

The tour is supported by our client Regional Rail Link and takes in the established precincts of Greek, Indian and Vietnamese restaurants, as well as the newly arrived cuisines of migrants from Eritrea, Ethiopia and Somalia.

After working up an appetite visiting the butchers, fishmongers and delis of the Footscray Market you head out onto the streets of Footscray to sample treats from the Indian food stores, Italian bakeries and Asian grocers.

Make sure you have an empty stomach for the tour, because there’s plenty of food to sample from Melbourne’s best cannoli, to sugar cane, and kumquat juice.

The tours start at 11.30am on Irving Street on the forecourt of Footscray Railway Station and conclude at 2.30pm following a traditional shared lunch at Konjo Ethiopian Restaurant.

Tickets cost $110 per person and include the guided tour, information about the local area and Footscray’s food history, as well as tastings, samples, coffee and lunch.

Visit the Footscray food tours website to book your place.

Have a great weekend!

Cheers, Jack & the c word crew

Closing comment – Friday 14 June – Call is out for scientists and researchers



Over the years we have met some truly inspirational scientists and researchers through our work with our client, veski. This month, we are thrilled to be assisting veski with their call for applications and nominations for three of Victoria’s most prestigious science and innovation programs.

Do you know an outstanding international scientist or researcher who is looking to join Victoria’s science and innovation communities? Make sure you encourage them to find out more about the veski innovation fellowships.

Or if you know a leading Victorian who has made, or has the potential to make, a significant scientific discovery or technological innovation, nominate them for a 2013 Victoria Prize for Science & Innovation valued at $50,000, in either the life or physical sciences.

Or, perhaps you know an emerging Victorian scientist or researcher who would benefit from an overseas study mission grant? If so, encourage them to apply for a 2013 Victoria Fellowship valued at up to $18,000.

If you work in the Victorian science and innovation communities please promote these programs within your organisations and networks!

Clearly, science is a true calling for these talented individuals. Read about how veski innovation fellows got their start in science in our new series of ‘in conversation’ interviews on the veski website.

We are also happy to help arrange interviews or presentations with these leading scientists and researchers. If you’d like to hear about their work, please contact our crew and let the conversations begin!

Have a great weekend!

Cheers, Jack & the c word crew

Closing comment – Friday 20 July – C-acronyms: CMS, CSR and CRM

Bento Box shot by Aram K (source: flickr)

Bento Box shot by Aram K (source: flickr)

We’ve been collecting c-acronyms this week including Content Management Systems (CMS), Corporate Social Responsibility (CSR) projects and Customer Relationship Management (CRM) systems.

Not only are we investigating potential CRM and CMS solutions for a couple of clients, we are also testing them out with our own crew. It’s incredible how many great choices are available and how many are in the cloud.

Our crew has also continued to collaborate on some exciting CSR projects and every day we are thrilled to discover more amazing CSR initiatives occurring right here in Melbourne.

On Thursday night, our chief associate Helen Steel attended the launch of a new book edited by Sara James called An Extraordinary School. The book is the story of an innovative school that will challenge you to re-think how special education is taught.

The book is about Port Phillip Specialist School, which has received national and international recognition as a best-practice model for educating children with special needs. Sara was on The Circle earlier this week and profiled in a recent issue of The Good Weekend.

While it’s been a busy week of work, we have managed to find time between c-acronyms and book launches to try (and try) the tasty new Japanese café around the corner. Nama Nama comes to us courtesy of the co-owners at Izakaya Den. The Bento Boxes, particularly the surprise, are delicious and perfect conversation starters for a meeting or a lunch.

Finally, with my hat on as State President for PRIA in Victoria, I have some exciting news to report. With five months still to go until the World PR Forum in November, more than 400 people have registered to attend from 20 different countries.

Have a great weekend and send us your favourite c-acronyms.


Jack & the c word crew

Creative collaboration conjures pop-up gallery for commuters


Part of Moving Galleries' pop up gallery at Flinders Street Station, Photo courtesy:

If we’ve caught up in the last 12 months, you’ve probably heard us talk about our cool client Moving Galleries – a truly Melbourne initiative bringing art and poetry to commuters.

Since early 2011, the c word has been collaborating (one of our favourite c-words) with a number of Melbourne businesses, including another client ISIS Group Australia, to bring Moving Galleries sixth exhibition of art and poetry to Victorian commuters.

The result of the collaboration is a sensational pop-up gallery currently on show at Metro’s Flinders Street Station. The pop-up gallery, which emerged in July, will disappear in August, before reappearing at the Royal Melbourne Show in September. Its last stop will be Federation Square next February.

The visually striking, purpose-built pop-up gallery was designed by 6 Hats architect Daniel Dalla Riva and built by national construction company ISIS Group Australia. It features a number of exciting elements including large sculptural words spelling out ART and POETRY, and white gallery totems to display the art and poetry. The production of the pop up gallery also involved our graphic designer friends at housemouse and the large format print team at Liquid Ink.

Jack Walden, CEO of the c word, welcomes people to the Moving Galleries launch at Metro's Flinders Street Station, Photo courtesy:

The launch was held at Flinders Street Station last month as part of the 2011 State of Design Festival. Our CEO, Jack Walden welcomed guests and shared a brief overview of the project with the 60 people from arts, business and government organisations.

The 18 pieces of art come from Arts Project Australia, a professional arts organisation based in Northcote, which nurtures and promotes artists with an intellectual disability. Many of the pieces in the exhibition are available for sale from Arts Project Australia along with plenty of other amazing pieces.

The poetry was selected from more than 1000 submissions made by the Victorian public. They include a mixture of short and long form poems as well as ‘Rooku’ – an Australian version of the very short Japanese poetry form, Haiku. Our team has spent the last 12 months working with the Moving Galleries poetry selection committee to select 30 poems from an impressive collection of submissions.

If you don’t pass through Flinders Street Station, you can view the entire collection online and, go into the running to win a prize valued at $500 by voting for your favourite artwork and poem in the People’s Choice Awards.

Geoff Gourley from ISIS, Daniel Dalla Riva from 6 Hats and Tass Roufos, Photo courtesy:

The Moving Galleries’ “Observance” exhibition is proudly supported by the Victorian Government’s Department of Transport, Metro, ISIS Group Australia, Committee for Melbourne, Arts Project Australia, 6 Hats, housemouse, Liquid Ink, Allens Arthur Robinson, the c word, Royal Melbourne Show, Federation Square, The Melbourne Review, and the 2011 State of Design Festival.

Moving Galleries was established in 2006 as an initiative of the Committee for Melbourne’s Future Focus Group. Each exhibition brings art and poetry to Victorian commuters through the state’s public transport network.