Category Archives: c-word news

Congregate for community caring

Congregate for community caring

It’s impossible to avoid. You know, a dreaded ‘C’ word that inflicts pain and suffering on so many. Cancer, yup that’s right we said it.

And, this week’s blog is lending a handing hand to support of our friend’s at the Breast Cancer Network Australia (BCNA) in the lead up to their Melbourne Field of Women event happening on Saturday, 10 May.

Sometimes when we join together it’s easy to deal with what we’re going through.
Together we are stronger. When we have the support we can get through anything.

Connecting people is part of the mission at BCNA to support those affected by breast cancer through their services, resources and programs.

Join the community and offer your support by connecting with 15,000 strong supporters to create a Field of Women at the MCG.

BCNA works to ensure that women diagnosed with breast cancer, and their families, receive the very best treatment, care and support possible, help them raise need dollars to support its 90,000 members (over 90% are breast cancer survivors).

Details of the Field of Women event:
Date: Saturday 10 May 2014 at 4.30pm
Venue: Melbourne Cricket Ground (MCG)
Match: Melbourne v Western Bulldogs AFL match
Ticketing: Tickets are $55.00 inc. GST* and can be purchased online through Ticketek (includes poncho and free ticket to the match).
* Ticket proceeds go to support BCNA’s important work.

Use the social media hashtags and handle #FieldofWomen and @BCNAPinkLady to follow the conversation.

Visit the website to learn more about Field of Women and many other ways you can support the cause.

Closing comment – courting on rooftops & seeking top bird



This week’s c-word has been courting.

The courting started on, er, hump day, of course, when we chaperoned Melbourne’s media darlings on a blind date with #YourFootscray ambassadors on the Footscray Market roof.

Was the serenade at sunset a success? If you measure success by the level of impassioned conversation, then yes. As guests noshed on the Ethiopian banquet and crispy cannoli, the ambassadors expressed their love for Footscray for all to hear.

the c word caught the train home, warmed by the inner glow that comes from connecting complementary strangers – and of letting people in on a secret you know they’ll always love you for.

The #YourFootscray ambassadors, the crazy cads that they are, were just warming up. They’ll be spruiking their wares again when they provide winners of an online ‘win-a-date’ competition with opportunities to fall in love with their favourite suburb.

Think a cannoli-making lesson with Tony; an Ethiopian coffee ceremony with Abdul and Rozenn; a Vietnamese brew with Kevin at his café; tacos and craft beer with The Reverence Hoteliers; and a lesson in spotting the freshest catch with fishmongers, Paul & John. Did your heart just skip a beat, or did you have a little too much caffeine to get you through Friday afternoon?

Whichever the case, the competition is easy to enter: first, voters select a date (cannoli, tacos, fresh fish, Ethiopian coffee or Vietnamese coffee), then they visit, or and explain in 20 words OR LESS why they want to win. To be eligible, entries must be lodged by 11:59pm on Wednesday, 9 October, 2013.

Move over Casanova because we’re also concocting a rendez-vous of the three-way speed date kind for another client. Watch this space for a full update.

Our final Spring Fling for this week has been to announce that Australians are returning to the polls again next month, this time to vote for the most popular bird in the land.

The poll – BirdLife Australia’s way of encouraging us to ‘Meet the Neighbours’ (think: chick next door) during peak mating season – will run alongside events in cities and towns across the country.

The winning bird will get its own cover on the December edition of “Australian Birdlife” magazine, while one lucky human voter will win a holiday at the beautiful O’Reilly’s Rainforest Retreat in the Brisbane Hinterlands. Vote for your favourite Australian bird at and look out for more plucky stories during National Bird Week 2013 which runs from 19 to 25 October.

Have a great weekend everyone.


Jack & the c word crew

Closing comment – cochlear, cats & Chinese collaborations


This week, we helped our client veski welcome three leading researchers back to Australia to continue their groundbreaking research in three of Victoria’s leading research institutions.

veski innovation fellows Professor Colette McKay, Dr Ethan Goddard-Borger and Dr Luke Connal – and their groundbreaking research projects – were given a special welcome home at an official ceremony with the Melbourne CBD as a fitting backdrop.

Our day started with c-words when Colette McKay from the Bionics Institute and her incredible research with cochlear implants made the front page of the Herald Sun. Brigid O’Connell wrote about the difference Colette’s research will make to people of all ages suffering from severe deafness; her research will make it easier and quicker to program cochlear implants.

The c words continued with Ethan Goddard-Borger from the Walter & Eliza Hall Institute and his research into a parasite carried by cats that can be harmful to expectant mothers and others. He’s a chemist who will be charting new territory in the area of chemical biology.

More c-words from the third innovation fellow Luke Connal from the University of Melbourne who was unable to attend the ceremony as he was in China developing collaborations for his work on materials of the future. Luke’s research could lead to the development of a range of new materials including anti-bacterial paints for hospitals, biofuels and new detergents.

You can hear all about Colette, Ethan & Luke’s inspiring research in three videos created by the c word crew in close collaboration with our client, the innovation fellows & the creative cinematographers at Burning House.

And if that wasn’t enough for one evening, the audience of science, government and business representatives discovered more about veski’s inspiring students (& teachers) program and the fact that the three fellows share a true passion for supporting the next generation of scientists and researchers.

Consider the c-words of science over the weekend and spare a thought for the men and women under the lab coats behind the research and the discoveries.

Cheers, Jack & the c word crew

Closing comment – colourful chapter concludes


Situation room pass returned, secret service detail dispersed and ‘Jack Force 1’ put back in the hangar.

This month, three years and nine months after assuming the role of Victorian President of the Public Relations Institute of Australia, a truly colourful chapter came to a close and I passed along the baton.

While it has been an honour and a privilege to represent the communicators of Victoria for almost four years, it’s time for some new blood to flow through the organisation in Victoria and time for fresh challenges for me including caffeinated classrooms, cool campaigns and champagne.

In that time, we’ve seen enormous changes to the association, to our profession and to the world within which modern communicators operate. We’ve weathered a global financial crisis – or two – and survived through innovation, hard work and quality across our profession. We’ve supported our colleagues in the media as they’ve faced the challenges of the shrinking media landscape. And we’ve witnessed the rise and rise of social media and introduced a solid foundation of communication principles into the mix.

For PRIA in Victoria the past 12 months have been extremely productive and it has never been a better time to be a Member. I’m proud to say we hosted a record breaking World PR Forum with 800 delegates from around the world, we raised more than $12,000 for UN Women Australia through our Women in PR Forum and we developed networks at countless events and forums.

My personal highlights include the connections and collaborations I’ve established along the way. Most recently I have enjoyed catching up with colleagues from past and present at the World PR Forum, becoming a mentor at the speed mentoring evening and learning from the growing cohort of fellows who continue to give back to the organisation.

We continue to raise the bar in Victoria with our work and every year during my tenure as President I was inspired by the high quality campaigns recognised through State Awards for Excellence. There is an incredible amount of creative, compelling and clever communications occurring across our state from the regions to the city centre.

Finally, I’m incredibly grateful for the support I’ve received from those PRIA members who have served with me on the Victorian Council. I’m also appreciative of the support we’ve received from the staff at the PRIA National office.

My sincere thanks to Neil O’Sullivan who has made every event and activity in Victoria a truly special and memorable occasion. We are fortunate to have a truly passionate member of the PRIA team looking after us here in Victoria.

Finally, thank you to all of the members I’ve met over the years at breakfasts, morning teas, lunches, cocktail gatherings and dinners. You truly make PRIA the great organisation it is & I look forward to seeing all the wonderful things that are ahead.

Cheers, Jack & the c word crew

Closing comment – Friday 12 July – Coffee, cannoli and cod


Your Footscray ambassadors at the launch - 9 July 2013 med

On Tuesday the c word launched ‘Your Footscray’ on the roof of the Footscray Market with nine local business ambassadors and supporters including Regional Rail Link, City of Maribyrnong and the Western Bulldogs.

The social marketing campaign will run over the next six months on with weekly interviews with each of the ambassadors on a range of topics.

The aim is to raise the profile of Footscray through the eyes of our nine ambassadors and we think that by the end of six months you’ll see what they see!

We’ll also be tweeting at @YourFootscray and Facebooking at – lots of interesting content to come!

Get to know the nine ambassadors over the next six months. Here they are in c-words:

You can also book a spot on the Footscray Food Tours and along the way you’ll meet many of these ambassadors as well as a lot of other people living and working in Footscray.

Have a great weekend.


Jack & the c word crew


Closing comment – Friday 31 May – May today, June tomorrow



It’s the end of May, which means three c-words:

  • chilly – it’s June tomorrow and the start of winter
  • catch up – 30 days (= 25 business days) to achieve your mid year goals
  • countdown – the Queen’s Birthday long weekend is only 8 sleeps away!

But before we cast off into June, let’s do a quick recap of May (because we’ve been a little slack on our updates):

Plus Mad Men, too many coffees to count, a Cumulus oyster master class, business planning, strategy writing, proposals galore, website management and lots and lots of copywriting!

So what does June hold?

With 25 business days before a new budget cycle for most organisations, it means business planning, end of financial year reporting and project evaluations.

June will also see the second season of the Newsroom return to our screens. Can’t wait!

It also means tax time is just around the corner! Oh the fun. And it means we’ll all start planning our Fourth of July parties and Christmas in July gatherings.

Have a lovely weekend & enjoy the c-words: champagne, catch ups, coffee and cake!


Jack and the c word crew

Closing comment – Friday 19 April – Courage, camaraderie and change around the globe plus four years of c-words


Tragic news began to pour out of the US on Monday with the terrible explosions during the Boston Marathon. Later in the week chemical fires in Texas saw more Americans killed, houses flattened and people injured. Sadly, that wasn’t the only sad news to flow out of America with the US Senate rejecting legislation to expand background checks for gun buyers. Can you believe it? I mean, what’s to reject?

But there has been lots of light among the darkness with amazing stories of courage during the events in Boston and Texas. Every day I am inspired by the people, whether they’re part of the emergency services or citizen like you and me, who work tirelessly to help the people in situations like this. Our thoughts are with the families and friends of those who were killed in these tragic events and those who were injured.

Closer to home, we spent the first part of the week helping our client the Melbourne Boston Sister Cities Association deal with local response to the Boston bombings. It’s incredible how generous people are with their time and their resources and we saw some incredible support flowing through email and telephone channels to MBSCA. As a city, we have seen our own times of great challenge, and yet even from 1000s of kilometres away we are still eager to help.

Our neighbours in New Zealand delivered a truly positive story with their parliament voting 77 to 44 in support of legalising same-sex marriage. The heated debate leading up to the vote was overshadowed by common sense rhetoric and a humorous and poignant speech by National Party MP Maurice Williamson, which some are hailing as “one of the greatest speeches ever delivered at a marriage equality debate”.

On another positive note, yesterday marked our fourth year as the c word and we took the opportunity to celebrate with some clients, colleagues and chums. But it wasn’t all cupcakes, champagne and canapés, we also had a busy day working on proposals, finishing off projects and commencing new campaigns.

If it was a wedding anniversary, we could have sent ourselves a lovely hamper of fruit (cumquats and coconuts of course) or a beautiful bouquet of flowers (chrysanthemums or calla lilies?).

In lieu of the fruit and flowers, we took the time to consider four years of c-word themed Tweets and Facebook updates. We chewed over 1,461 days of delivering communication advice and support to clients from the government, non-profit and corporate sectors. And we completed our collection of clippings from the coverage we’ve generated for our clients during those 48 months.

We are blessed with wonderful clients, many having worked with us since the beginning. We are also grateful for our collaborators in design, in video production, in printing, in the media and in venues and logistic.

Thank you to everyone who has helped make the c word the company it is today. We look forward to celebrating our fifth anniversary, and many more to come!

Now it’s time for our mid-morning nap. I mean we’re four after all!


Jack and the c word crew