The rise of the Zoom studio

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The rise of the Zoom studio

Zoom has become the new TV studio. Like so many companies and individuals around the world, we have been using Zoom to develop content for our clients. A few weeks back, we helped TV presenter Vanessa O’Hanlon take her first steps into the live Zoom studio as a guest on Journey’s to Come’s Live with Catriona.. Today she shares her experiences and looks at the rise of the Zoom studio.

I recently made the enormous leap into the virtual world of everybody’s new favourite online trend, Zoom. Okay, I admit I am not a complete novice after all I have been part of the odd virtual happy hour and a birthday celebration or 2 but this was the real deal, live streaming straight to Facebook.

It didn’t take long to understand why this technology is quickly finding its own space in what may already seem like a crowded online arena. Although YouTube has been a leader in the digital video world for a long time, Zoom allows us to create conversational content in a relaxed environment with anybody, at anytime, anywhere around the world. A useful tool as the prospect of international travel still remains up in the air.

Perhaps the greatest asset of this kind of digital technology is it allows us to not only hold a meeting or conversation, but it has the capability to record, download and post. As I learned from a candid chat with TV Presenter and author Catriona Rowntree, it is a new organic way of conducting and hosting a video from two different states. Perhaps the biggest lesson I took from this journey is how it allows a conversation to flow in an engaging and organic way, cutting through an environment that is usually hyped with entertainment and noise.

Brands are now using it as a way to connect and engage with clients through creatively styled virtual launch parties. A leading example is Marc Jacobs Fragrances, by reimaging the space, the company gave its well-dressed clientele the chance to watch a musical performance, get their portrait done and have their photo taken by a fashion photographer – all from the comfort of their lounge rooms.

Sara James an Emmy award winning journalist and author from the United States now residing in Australia, has virtually set up her on chat show, interviewing and hosting conversations relevant to her field of expertise, U.S Politics. Allowing her to freely engage overseas talent and keeping her connected to what is happening back in her homeland.

In a time when the arts have really struggled to find a platform, it’s allowed creatives to come together, reunite and perform for a much wider audience. For Australian Band Powderfinger, a Zoom catch-up was the starting point for a live streamed concert, “The One Night Lonely” via YouTube, attracting more than half a million views and raising almost $500,000 for charities supporting the music and arts industries affected by covid.

Theatre companies have also turned to Zoom to create virtual performances like the virtual plays coming out of Auckland.

While the word Zoom has become synonymous with the business world of meetings, it’s the meteoric rise in the creative space that will see this technology escalate into 2021 and beyond.

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