What is a typical day for a communicator? Is there one? Over the past eight years we have asked a range of communicators this question and here are some of their answers.
My typical day in communications involves a little bit of planning and a lot of reactive response, but no matter what day of the week it is, you can find me writing or building our online communities. I enjoy internal communications but thrive on media relations and have a lot of fun on social media – I’m lucky, because my role offers a great mix of all of the above, every day.
Ha! A typical day doesn’t really exist at the moment as there are so many different tasks that pop up. Generally, my work involves collaborating on marketing collateral, maintaining the practice’s website, working with the media, writing news articles and developing campaigns.
My day starts with checking in with team members to see how they are travelling, checking in on media exposure and bird and conservation stories of the day, and tracking how our supporter and new member campaigns are going. Then it gets diverse…it might be running a consultation on strategic directions for BirdLife Australia’s two scholarly journals, finalising a partnership with the likes of Aurora Expeditions and arranging for a project staffer to accompany their passengers on an Antarctic adventure, working with our scientists to select icon birds to headline a campaign, talking priorities with a volunteer branch committee member.. and on the odd occasion I might even get out to a BirdLife Australia observatory or project, spot some local birds (with lots of help…I’m no expert!!) and see firsthand what is so important about bird conservation.
It starts over breakfast, reading The Age and watching the Today Show, and continues on the train deleting junk emails from my BlackBerry. At the office it’s the usual email checking, especially any media items of interest or concern, then working my way through any number of projects that I need to juggle. These might be event management, working with colleagues interstate and overseas on joint promotional initiatives, editing articles and publications, preparing a media release, managing a small but terrific team etc etc.
Meet with MPs and government stakeholders, manage resolution of constituent issues, internal cross-BU strategy input and execution and CEO visit planning and attendance, internal cross-functional Board meetings and that left-field thing that keeps me on my toes.
I roll over to my 6am alarm and check the day’s latest news clippings – what’s being said about the business, our industry, the sectors we serve and our competitors. I’ll identify if there are any opportunities to leverage coverage and promote the business; or potential risks to manage and protect its reputation from. Outside of media relations, my average day consists of several touchpoints with different business functions on Environment, Social and Governance (ESG) and investments-related matters, new product launches, community relations, marketing and sponsorships. I also work closely with the CEO’s office and Group Executive, and support industry lobbying and advocacy on a number of external committees. To wind down from my day, I enjoy walking around Albert Park Lake (whenever I can), playing tennis, painting and cooking up a nutritious feast at home.
What’s your typical day in communications? Add a comment or share your story by taking a seat in the #CommsCorner – email firstname.lastname@example.org if you’re interested in being part of our weekly Q&A.