Campaign takes the cake

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A #TSBakeOff entry from @MelissaJensen_ – Gouldian Finches are threatened by altered fire regimes which reduce the availability of seeds & hollows #Wildoz

It’s Thursday … so let’s have some cake!

Like many Australians, my first decade of birthdays were celebrated with a highly artistic cake creations from the Australian Women’s Weekly. Choices, choices, choices!

So it’s not surprising that a cake competition, to bring attention to today’s Threatened Species Day, caught my attention. Mmmm cake!

The cool concept is a freshly baked idea from Australia’s Threatened Species Commissioner, Greg Andrews, with all baked goods featuring favourite threatened species.

It’s such a great example of clever content creation and a great way to engage an audience spread across the country. Perhaps it’s a recipe for your next campaign?

Entries have been flying in from ovens around the country and will be judged by the Commissioner, alongside Dr Bec West from UNSW and Annabel Crabb.

We can’t wait to see which cake rises to the top?

Cheers, Jack & the c word crew

PS. Pardon all the cake puns!

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