Cute owls attract crowds

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img_1646Next week’s c-word is counting as we take part in the Aussie Backyard Bird Count, helping our client BirdLife Australia count 1.5 million birds in 7 days.

On Wednesday, we helped BirdLife Australia bring a pop-up backyard, complete with a very cute owl, to Sydney’s urban backyard, Martin Place. Serena the owl certainly knew how to draw a crowd.

BirdLife Australia is calling on all Australians to head into their favourite outdoor spaces and join the count from Monday 17 October.

We’re calling on all c-words to embrace their inner #BirdNerd and join the count … come on it’s a c-word!

Whether you count in your own backyard, local park or botanic gardens, in a group, with a friend or by yourself, everyone who joins the count will help BirdLife Australia reach its target of counting 1.5 million birds in 7 days. It’s fun, but it has a bigger purpose: it provides a picture of how Australian birds are faring across the country.

No matter where you are, there are birds all around you. It doesn’t matter if you live in the suburbs, in the city, by the sea or in the country; our Australian birds live in all different types of habitats. Sometimes you just need to look up!

The Aussie Backyard Bird Count really is for everyone, and anyone can take part anywhere in Australia.

Download the FREE app or head to the website to get started and become a part of this huge citizen science event.

Cheers, Jack & the c word crew

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