Kicking goals with Twitter, the power of tweets in sport

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We are all aware of the evolution of social media and the role it plays in promoting people, ideas and events. It has become an egalitarian, habitual tool, available to anyone who can connect online.

When it comes to sport the Twitter ecosystem includes everyone from fans, journalists, sponsors, brands, news presenters, celebrities and the very players being discussed.

With 67 per cent of sports fans using Twitter as their second-screen during a game, they are likely to tweet. The platform’s versatility and its concise messaging make it the ideal, real-time content provider now considered part of most major sporting events.

At the c word we are fans of Twitter and the power of the Tweet. Are you following @thecwordagency?

Who doesn’t love watching a good Twitterstorm erupt? Arguably, keeping up with what is trending is more valuable than being across what makes the sport pages of papers from around the country.

The virtues of Twitter, are best left for another blog. But with the impending sale of the platform, (and its shares in decline), It will be fascinating to see what happens in the next couple of weeks.

If you are interested in some context about the sale, take the time to read Nick Bilton’s great article for Vanity Fair, “What the Twitter sale, reveals about Twitter, itself – the plain truth about the struggling social-media company has become clear in its highly public, and theatrical, auction.”

The role and use of Twitter in the Australian sports scene was made evident by the impact it had over both Grand Finals last weekend. No matter where you are, Twitter enables you to keep up to date with what is happening – both on and off the field.

While the crowds may have been very vocal inside the stadium, there was just as much excitement on Twitter. The online conversation for both AFL & NRL was fascinating to watch unfold. It was also interesting to identify who the key participants were and be able to participate in the action. Twitter is a great place for fans to unite online and share their common interest and support.

Here’s a couple of our highlights from the Twittersphere last weekend

Thanks to @cshields2015 for another great post!

Cheers, Jack & the c word crew

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