Centenary a c-word for celebration: 2108

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img_4278Picture this.

It’s 2108. No that’s not a typo.

Stanford University’s century long study on Artificial Intelligence (AI100) is nearing completion (with the help of AI of course), Japan’s proposed Shimizu Mega-City Pyramid is months from reaching its pointy end, and the c word is celebrating a centenary of coffee, communication and champagne .

For individuals, their 100th birthday is a major milestone. An excuse for cake and a reason to watch the letter box, in the Commonwealth realms at least, for a congratulatory letter from the Queen.

For organisations, a centenary is a celebration of the characters who have paved the way for the next 100 years and a chance to remember the stories which have filled the halls of corporate headquarters and company parties for decades past.

While we may be a few years off our centenary (it’s never too early to begin planning), we have been lucky enough to be working with Victoria University in 2016 to help them celebrate their centenary of opportunity.

img_4279Over the past century VU has built a strong reputation throughout Australia and the world as the university of opportunity and it all stems from its founder Arch Hoadley, a scout, Antarctic explorer and a true leader.

As we countdown to our centenary, we are looking forward to working with many Australian and international companies who will celebrate their centenaries in the years between now and 2108.

In the meantime, here are some centenary celebrations to take note of. Coca Cola celebrated the centenary of its iconic packaging, patented in late 1915. To celebrate, the company created a year long marketing campaign, including new ads, a music anthem and social media campaigns to draw the audience in.

Coca-Cola’s Chief Marketing Officer said: “The campaign, which will be executed in over 130 countries, is our invitation to consumers around the world to share in the specialness of an ice-cold Coca-Cola.”

Coke itself is of course much older than its uniformed packaging, but the thing that makes it recognisable (other than the taste) is definitely worth a mention.

In 2011, IBM marked its 100 years with a celebration listing their great achievements and looking towards the future. Check out the centenary video from IBM here:

The video is beautifully executed and it works as a great IBM marketing tool.

100 years is a significant achievement for any company, but for one in the constantly morphing industry that is technology, it is particularly notable. IBM is a company that has moved with the times, always innovative and making a difference both to the tech sector but also to society.

When Universal Studios ticked over to 100 years, it celebrated through “100 years of Moments and Memories” and a video highlighting its most iconic films.

C = Chevrolet marked its centenary in 2011. Here’s  a great article from The Guardian about how the Chevrolet family celebrated this epic event.

Our very own c = Capital City; Canberra had its centenary in 2013. And no one could forget the Centenary of the ANZAC last year with some great memorial celebrations paying homage to the ANZACs. Reminding Australians to remember WWI.

The list goes on of companies hitting the 100 mark this decade. The campaigns behind these milestones are important, and remind people of the association they have with the brand.

We’re marking our 8th anniversary this year – a while to go until a letter from the Queen but still worth celebrating.

Cheers,
the c word crew (celebrating a centenary of c-words in 2108)

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