Before Absolutely Fabulous: The Movie opens in Australian cinemas, we thought we’d share some of Edina Monsoon’s best lines in this week’s #CommsCorner. Eddy runs her own public relations firm and is always busy making sure her clients are being ‘seen’. She doesn’t like to name drop (much) but she’s worked with the likes of Lulu, Twiggy and even a Spice Girl.
Can you tell us what you do in PR?
“PR! I PR things! People. Places. Concepts.”
What’s been the biggest change to PR since you began your career back in the…?
“Look there’s a new disease called the Kardashians, darling.”
What’s your favourite brand?
“Lacroix, sweetie! You know, people will think ‘Wow it’s a Lacroix’ .”
What’s one book you think everyone should read?
“Don’t you remember my book allergy, darling? Itchy eyes! Itchy eyes!”
What advice do you have for colleagues in the industry?
To Bubbles on operating the Hoover: “YOU HAVE TO TURN IT ON, NOT JUST MAKE THE NOISE!”
What do you think of Claudia Bing?
“Oh, God! I piss better ideas than Claudia Bing!”
What’s your crowning PR achievement?
“I’m going down in history Pats, as the woman who put Princess Anne in a Vivienne Westwood basque.”