Nikki Parkinson in the #CommsCorner

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Nikki Parkinson of Styling You. Photo by Sarah Keayes/The Photo Pitch

Nikki Parkinson of Styling You. Photo by Sarah Keayes/The Photo Pitch

Former journalist Nikki Parkinson @stylingyou is the creator behind the style, beauty, travel and lifestyle blog Styling You. She’s a mother, a wife, a successful {full-time} blogger, a public speaker, a style guru, a Queenslander, and a published author. She has won a Queensland Telstra Business Award. Taking her love and tenacity for writing, mixing it with her love of all things fashion and forging a successful blogging career.

Your elevator statement – who are you professionally and personally?

I’m a wife, mum and former journo who accidentally landed in the world of blogging/social influencing. My platform is Styling You and I love being able to communicate my style tips to a highly engaged audience of women.

Tell us about your typical day in communications?

There isn’t a typical day and that’s why I like it. There is always a writing and content but alongside that goes the communicating with my audience on Facebook, Instagram and my blog. Then, like any business, there is always forward planning and admin work to attend to. I may have meetings or launches to attend as well.

When did you first know you wanted to work in communications?

I’ve always been up for a chat and must have been so early on as my mum dressed me up as a windbag for my first ever fancy dress party. I wasn’t impressed but clearly it was indicative of my five-year-old self.

Who’s your communication hero/mentor?

Business Chick’s Emma Isaacs. I love how Emma has built a highly engaged and connected community of women – from around Australia and now the US – all while being an accessible and approachable person.

Which tools can’t you live without?

My entire Apple orchard. My iPhone 6 plus would be at the top of the list.

What are the biggest challenges in your role?

Keeping ahead of competition by coming up with new ways to connect and communicate with my audience

Tell us about the best campaign you’ve ever worked on?

I’m ambassador for FRANKiE4 Footwear so it’s an ongoing campaign but I love the business story behind this brand. It’s exciting to work with them testing shoes that are still in pre-production stage and it’s exciting to be able to share the range with my audience when it’s released each season.

Which campaign do you most admire?

I admire iconic fashion label Katies for looking to harness social influencers as part of its marketing strategy. To me this is a huge step forward for fashion labels, understanding that their customers want to be marketed to by people who they can relate to – in age and size.

What’s been the biggest change to communication/marketing/public relations since you began your career?

Technology. I started with a desk phone and a typewriter – no computer, no internet and a strong need for people to answer and return your calls!

What quality do you look for in your communication team members?

I ask that they be themselves.

What’s your favourite brand?

Apple

What book/blog do you think every communicator should read?

Big Magic by Elizabeth Gilbert

What tips do you wish you’d known starting out in communications?

Technology will change, ride with it – at the heart of it all it’s still about people connecting with others.

Finish this sentence: ‘Communication is…’ key to starting a conversation.

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