Danielle Johnston in the #CommsCorner


When she’s not cross-country skiing, Danielle Johnston is part of the c word’s communication crew. She has been a communications consultant with the agency since 2011, and is currently spending time in Clayton at the Australian Synchrotron. Danielle is one of the c word’s strategic thinkers and coolest problem-solver. Prior to joining the c word, Danielle DanielleJohnstonwas general manager of a not-for-profit sustainability consultancy in Melbourne following five years as business director at the Committee for Melbourne where she managed the Climate Change Taskforce, a leadership program for top performers, and internal and external communications.. Danielle has also worked in publishing, human resources and marketing, in London and San Francisco. She has a Bachelor of Arts (Journalism) from RMIT and a Graduate Certificate of Business (Marketing) from Swinburne.

Tell us about your typical day in communications?

Plan, execute, capture any lessons, close the file, repeat…

When did you first know you wanted to work in communications?

When I was 12, I fell in love with storytelling. When I was 15, I did work experience at the “Sun” newspaper and followed journalists around their Melbourne beats for a week. At the end of Year 12, journalism was my #1 study preference. Fortunately, the grand plan came off.

Who’s your communication hero?

Aung San Suu Kyi, a Burmese social democratic stateswoman, politiciandiplomat and author who serves as the First and incumbent State Counsellor and Leader of the National League for Democracy. When she speaks, I listen because her communication style is always wise and measured, never inflammatory and most importantly, effective.

Which books do you think every communicator should read?

Manufacturing Consent”, by Noam Chomsky and Edward S. Herman; “The Elements of Style” by William Strunk JR and E.B. White; and “Politics and the English Language” (1946), an essay by George Orwell.

Finish this sentence: ‘Communication is…’ 

What the ‘c’ in the c word stands for!


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