Nicole Sultana in the #CommsCorner


This week in the #CommsCorner we are chatting with documentary photographer & social commentator Nicole Sultana. When she’s not working on assignment, she is Marketing Director at Insight Consultancy Solutions in New York City. We met Nicole a few years back working on a ‘Festival of Ideas’ for Consumer Affairs Victoria, and even though she left us for NYC (jealous much!), we have continued to watch Nicole innovate in the marketing field with an insatiable curiosity and a desire to share what she learns.  She has edited consumer and trade magazines, created iPhone and android apps, breathed life and functionality into tired websites, developed marketing strategies for corporate and government clients and accepted many photographic assignments. Check out her Instagram here.

Your elevator statement – who are you professionally and personally?

A spiritual being, who believes the key to living in harmony is being able to communicate more freely and without fear.

Tell us about your typical day in communications?

Is there a typical day? Lol ;P

When did you first know you wanted to work in communications?

Since I was very little, I was always writing stories and wanting to share these with others.

Who’s your communication hero/mentor?

Mother Theresa. She communicated through words, actions and humility. She communicated the truth through her words, people believed what she said through her actions and she gained respect through her humility.

Which tools can’t you live without?

None. I believe the moment we ‘rely’ on any one tool, we then limit our potential, our creativity and we become lazy and complacent. I do my best work when I have the rug pulled from beneath me and when I am forced to get out of my comfort zone.

What are the biggest challenges in your role?

Keeping up with the ever-changing communications channels / trends while also remaining true to the traditional key elements of great and successful communication.

Which campaign do you most admire?

The latest Australian University advert promoting its Law degree – for its emotive brilliance, intelligence, believability and timeliness.

What’s been the biggest change to communication/marketing/public relations since you began your career?

The speed at which communicating can now occur – it’s instant.

If you had to cut/keep something in your communication budget, what would it be?

Cut = paid advertising. Keep = talented staff, freelancers, writers, designers, photographers etc… you are only as good as your people.

What quality do you look for in your communication team members?

Open-minded, flexible, left-of-centre thinkers and people who are genuinely nice people with good morals and a good sense of humour – I need my days to include laughter.

What’s your favourite brand?

Weird as it sounds, since I am in the field of communications / marketing, but I am not personally into ‘brands’ but rather choose things and experiences based on quality, my desires, my actual needs and value.   

What book/blog do you think every communicator should read?

The book I am currently editing, lol… Designing a Strategy that Works, by Sarah Thrift – Successful communication is underpinned by a robust strategy.

What tips do you wish you’d known starting out in communications?

Keep it simple. Or the other age-old favourite; Always have someone proof read your work before you publish it (no matter how brilliant of a writer you think you are, it’s so easy to miss mistakes in your own writing).

Finish this sentence: *Great ‘Communication is…’ imperative to living in a harmonious society.

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