Centre stage: #QandA, again

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You wouldn’t think it would be possible, but there is another crisis brewing (or perhaps brewed) at the ABC’s Q&A office. With staff just recovering from the controversy involving Zaky Mallah, accusations of being terrorist sympathisers and a government-ordered inquiry into the program, producers are now facing criticism over the tweets they choose to flash up on screen on Monday night.

Article Lead - wide999688241gj6rjrimage.related.articleLeadwide.729x410.gj6sdt.png1440460642172.jpg-620x349All was forgiven, and the questions and answers were flowing again, until some (opposite of a genius) decided to tweet under the Twitter handle @AbbottLovesAnal, which slipped through ABC’s moderators mouse clicks and landed Q&A back in hot water. The content of the tweet itself was not offensive (although an insult to the English language), it was the crude tone of the @handle.

With the right use, an appropriate handle and a “normal” person behind a smart phone, Twitter can really come into its own, especially when wanting to interact at a networking or professional development event.

The skill involved in live tweeting is common sense, a good use of language in 140 characters or less, and keeping content clear and precise. Here are our top five tips when attending a corporate event and using the tool.

  1. Make sure you’re using the correct hashtag – if it’s trending you want to be involved. There’s no point tweeting for the sake of it –unless you’re Kim Kardashian then you can do whatever you like.
  2. Engage with people prior to the event. Get Twitter handles of speakers in advance. Connecting with people before the event is the perfect opportunity to learn more about them, set up meetings and learn about their companies (and what they can do for you – or more importantly what you can do for them).
  1. Quote speakers correctly. Always add their Twitter handles to attribute their authorship. If they’re not on Twitter, simply include their name in the Tweet so you don’t confuse their ideas with yours.
  2. Add  visual content
    1. There is so much more to tweeting than just text. Add pictures of the speakers and the venue. This is engaging and shows your audience what you’re talking about. The quality of pictures taken by our smartphones is more than adequate for the budding photographer.
    2. People love seeing themselves in pictures. Take a selfie with your new “friends” and tag them to enforce your new connections and get more retweets.
  1. Live tweeting from an event is a great way to get high number of followers in a very short time. Be generous, retweet and favourite other posts to increase your social footprint. Using the event hashtag, your tweets will appear in the live stream and people will start following you. Make sure you follow them back so the newly created connections can extend to offline meetings too. Tweet consistently but wisely – keep your “digital footprint” out during the event to keep appearing in the tweet stream. This keeps your brand out there for everyone to see. More and more events are holding live streaming of tweets during the day which allows your content to be displayed. So if you don’t want it out there don’t tweet it. Think of it like a live campaign for your company and what you say reflects on you.

Lastly, if you are the moderator of the tweets. Set the ground rules, block any content that shouldn’t be displayed and be thorough. Make sure your hashtag is prominent and the audience knows it.

The moderators at Q&A blamed the large volume of tweets coming through for this recent mishap. It’s critical that you arrange a small bundle of tweets and sort through these. Avoid any anal abbott outbursts or any other overtly political statement for that matter.

Happy tweeting!

cheers

Jack and the c word crew

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