This week we chat with chic communicator @AudreyBugeja Marketing Manager at @agencyhm and Associate Editor of @fluoro_official. Audrey’s style and passion for all things design can be seen in fluoro magazine, which displays distinctive reports on art, culture and design. Fluoro showcases the latest innovations, projects and products from within Australia and beyond, analyses trends and highlights the most important news. Wearing another hat, HM. is one of Melbourne’s leading creative houses and Audrey leads the marketing side of things. She is a creative and confident communicator and her passion for design is evident in her work.
Your elevator statement – who are you professionally and personally?
I am a communicator, creator and a lover of travel, languages, and culture. I am the Marketing Manager for HM., an award-winning full-service agency working in design and marketing with over 19 years of experience and the Associate Editor for fluoro, a design publication that provides readers with thought-provoking content from around the world.
I AM Audrey Bugeja.
Tell us about your typical work day?
I work in two very diverse roles that cover a number of creative projects. My job allows me to wear different hats across the marketing, media and editorial fields. I don’t really have a ‘typical work day’. One day may consist of event planning and working with media around the country for clients under HM., and another may see me attending media previews, running interviews with international artists and curating features for fluoro.
When did you first know you wanted to work in media?
I enjoyed that stage of studying journalism and marketing and communications and getting my foot into the industry. However it wasn’t until a few years after I had really stepped into the big wide world of full-time work that I knew I’d found what I felt passionate about.
Working in an organisation as diverse as HM Group allows me to dabble in different fields and keep my days inspiring, creative and challenging in a good way.
Which tools can’t you live without?
A sharpie and butcher paper. I’m a scribbler and nothing beats getting back to basics and away from a screen for a moment. I feel my mind works in a different way when I start with the basics.
What are the biggest challenges in your role?
Working on such a diverse range of brands is a pro, but it’s also sometimes a challenge as I need to know so many different industries, markets, consumer behaviours, cultures, etc etc. I guess this “challenge” is what I seem to love most about my role!
Which campaign do you most admire?
Recently: Oscar de la Renta’s Fall 2015 campaign featuring Carolyn Murphy, shot by David Sims. Love. Back to the roots of de la Renta and features a model, who is as timeless as the pieces she wore. Check it out at www.fluoroDigital.com
Overall, there are quite a few campaigns that I admire that range from Dove’s stance on equality and femininity to Dolce and Gabbana’s family focused campaigns, which to me show quite well what is engrained in the brand’s culture. These campaigns, in my eyes, repositioned the brand slightly, giving them a more emotional touch.
What’s been the biggest change to communication/marketing/public relations since you began your career?
I think most communicators would say this – the changes in technology and the digital spectrum. Things are faster, more accessible, and connected.
I remember working on a project that used this social tool called Facebook. Ever heard of it? Ha! Well then we were required to test and trial and keep notes on how this platform allowed people to connect. Nowadays my 70-year-old father wants to be on Facebook and 15-year-old nephew lives his life on there! It’s a part of life for so many of us, and the way we use technology and weave our way online changes each and every day.
Good/bad/not sure? I think embrace it for the good and use it to your advantage.
What quality do you look for in your communication team members?
Honesty, integrity and the willingness to push boundaries and really look and think outside the square.
What book/blog do you think every communicator should read?
Book – Work Smarter, Not Harder by Jack Collis (thanks to my sister for getting me onto this). Thrive by Arianna Huffington.
I find new resources everyday that I take bits and piece from.
What tips do you wish you’d known starting out in communications?
Be willing to work hard and be pushed out of your comfort zone, in a positive way. Nothing comes without the hard work and earning your place.
Finish this sentence: ‘Communication is…’ … a way of life.