It’s been a week of celebrations online and offline for the historic ruling in the US by the Supreme Court, and commiseration over the confessions (or lack thereof, as it ended up) of Belle Gibson.
First to the celebrations, and this week the U.S. Supreme Court (@SCOTUS) handed down its historic ruling affirming the constitutional right of same sex couples to be married in all 50 states. Shortly after, social media erupted with the hashtag #LoveWins. Within the hour, dozens of brands and millions of people had joined the conversation, celebrating the decision with online engagement.
Twitter feeds were radiant with the custom rainbow heart emoji, included whenever Tweets mentioned the #LoveWins hashtag. On the day of the SCOTUS decision, Twitter added colourful emojis to the hashtags #Pride (rainbow flag) and #LoveWins (rainbow heart).
Some of the US’s most engaging brands around this topic were Ben & Jerry’s, Target, Honey Maid, Visa and American Airlines.. The hashtag #LoveWins has been trending exponentially, with brands also opening their arms wide in support of the decision, tweeting out messages of love and often changing their logos in line with a rainbow theme.
The message of the day was all about love. It started with Justice Anthony Kennedy, who wrote in the majority decision that “no union is more profound than marriage, for it embodies the highest ideals of love, fidelity, devotion, sacrifice, and family.” And that message was heard loud and clear on social media, as Tweets with the hashtags #LoveWins, #pride, and #marriageequality topped the 2.5 million mark by mid-afternoon.
Facebook feeds remain alight with rainbow hues, as interns at the social media powerhouse created an easy way for users to change their profile photos.
Now to the commiserations. While the world celebrated #LoveWins, Australians were coming to terms with the not-so-confession of Ms Belle Gibson. This controversy deserve no more attention, so we’ll leave it at what’s already been said & our 140 characters:
Cheers, Jack & the c word crew