JEB takes JAB at top JOB


There’s nothing more contagious than good old-fashioned enthusiasm from a presidential candidate. And what better way to project that political eagerness than by adding an exclamation point to your campaign logo?

On Sunday, John Ellis Bush, known colloquially by the snappier acronym JEB, did just that in unveiling his 2016 logo. It sure is enthusiastic, capped off by an actual exclamation point.

What the….!

Many critics quickly pointed out that the logo is missing his surname, though given how politically charged the Bush name is, perhaps that’s not surprising. (Consider: Hillary didn’t even find it necessary to spell out her first name in her logo).

On Sunday, a day before officially announcing his bid for the 2016 U.S. presidential election, former Florida governor Jeb Bush tweeted an image of his new campaign logo. Designed by GOP consultant Mike Murphy ‘the Jeb!’ logo is a variant of the same design that Bush used when he was elected governor of Florida in 1998.

Red is synonymous with the Republican party – some say because the Times once wrote “Republican begins with ‘R’ and so does ‘Red’.

So we can see Jeb’s colour choice here making perfect sense. His clean, crisp typography, banal as it is, is also not bad. But as the leader of a political party, was a little more detail needed? Only time will tell.

As for the exclamation point:

Does anyone remember the “Seinfeld” episode in which Elaine breaks up with her boyfriend over his failure to use an exclamation point?

In case you missed it, Elaine’s boyfriend had written down some phone messages, one of which said that her friend had had baby. Elaine found it “curious” that he didn’t think someone having a baby warranted an exclamation point.

“Maybe I don’t use my exclamation points as haphazardly as you do,” he quips.

When Elaine later tells Jerry about the break up, he responds: “It’s an exclamation point! It’s a line with a dot under it!”

But in fact, I think it is one of the most exploited, abused, overused, and misused punctuation marks in the English language. I can’t count how many times I’ve seen an exclamation point after the most mundane statements.

For example:

  • See you on Friday!
  • I can’t wait for lunch!
  • I hate exclamation marks!

But, back to Jeb who would obviously make great boyfriend material for Elaine. Just look how social media reacted to his logo:


Jack! and the c word crew

One response »

  1. Pingback: C for Casting our eyes back over the year. In hindsight… | cellophane

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