Closing comment – Country characters champion cutting-edge programs


Yesterday we joined our client veski for a road trip to Shepparton to launch their new national sustainable agricultural fellowships with the Victorian Minister for Agriculture The Hon Jaala Pulford MLC.

Following a media call at a local peach packing facility, owned by father and son farmers Santo and Rocky Varapodio, we jumped back in the car and headed straight to an official launch with farmers, researchers, industry leaders and community representatives.

The exciting new program is calling on farmers, researchers, scientists and industry leaders from across the country to work together to stimulate and further develop Australia’s food and agricultural industries with funding for innovative solutions.

It was truly a day of connecting with country characters with the Minister for Agriculture sharing pictures of peaches on Twitter, wonderful support from the CEO and Chair of the Committee for Greater Shepparton, videos of an agronomist, researcher and farmer all from the Goulburn Valley talking about innovation, and great conversations with regional media.

Do you know a country character with an innovative idea? Send them to and encourage them to apply.

The funding will support research and development solutions tailored to suit local conditions and emerging international markets for food, fibre and agricultural services, and will address key areas such as sustainability, food security, traceability, innovative technologies and process improvement.

Now back in the city after a day in the country, it’s time to clean up the inbox & prepare for the long weekend!


Jack & the c word crew

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