Closing Comment – Consistency and Content Marketing


hashtagThis week on Twitter we’ve been talking about #companyculture and what makes a good work environment. One theme resonated and it was respect and consistency at all levels. Then as usual, being the creative types we are, we got off track and started talking about our biggest fears. Some were what you’d imagine: spiders, heights, budgie smugglers, and one that stood out from the crowd was the fear of losing the internet.

After consoling our colleague with a coffee cup full of chardonnay, we began a deep reflection about the internet and the influence its content has on us. Let’s face it, it’s here to stay. No one is ever going to say “Oh, the Internet? I read that, didn’t get into it.” I came close a few times back in the days of dial up. But now we live in a world of uninterrupted Wi-Fi, Netflix and John Travolta freaking every other celebrity out at the Oscars.

Without the internet our ‘marketing world’ wouldn’t be the eclectic, crazy mix it is today.

On the topic of eclectic, crazy content, our social media team has focused recently on content marketing and engaging emerging consumers. The assortment of content to work with, and what to reveal can be a never-ending task.

Forbes describes Content marketing as a “marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”. Our aim is to manage our clients brands and keep their customers informed with creative, consistent content.

Think about what crazy content you can conjure up to engage a new audience for your organisation.


Jack & the c word crew

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