Qantas have unveiled a new creative communication campaign, ‘Feels like home’, using the stirring song featured in My Sisters Keeper and countless other cry-worthy movies.
The new campaign, which launches on Sunday on television and in cinemas, follows a challenging year for Qantas with job-cuts, increasing competition and financial losses.
According to Mumbrella “The carrier is drawing on the oft-cited emotional pull Australians feel towards Qantas by featuring five “real stories” of Aussies returning home from overseas in a campaign called “feels like home”.
A two-minute commercial, which airs from Sunday, depicts the emotional reunion of five passengers with their loved ones in Australia, all shot in real time. A series of five shorter ads featuring individual stories will roll out over the coming weeks.
Here are some other campaigns in recent times that have created cause for crying:
Have a little cry before you start the weekend! It’s healthy!!
Cheers, Jack & the c word crew