Closing comment – caffeinated classroom: axis of video

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AxisOfVideo

Our video production collaborator Burning House joined the c word last week for a caffeinated classroom focused on video. The result: a captivated class of communicators committed to creating cool video content!

The trends
Tim Anderson from Burning House covered off the latest trends in video including:

  • Knowledge
  • Native Advertising
  • Choice
  • Interactivity
  • Distribution
  • Mobile
  • Email
  • Social Media
  • Quality

Who, how, why?
Every time Burning House begins a video project they ask the questions: Who are you wanting to communicate with; targeted? How will they consume the communication: which channel, platform, viewing environment? Why do you want to communicate: what do you want out of it?

Choose your own adventure

Tim shared a cool video from Peugeot, which allowed customers to choose their own adventure. The tip: give users the opportunity to take control of their video viewing!

The axis of video

Charlie Porter from Burning House gave us the axis of video. Apparently he’s obsessed with axes; we were the beneficiaries.

The class of September 2014 discovered the extremes of creativity and lifespan.

For creative it’s capture to crafted while lifespan deals with disposable to evergreen.

Capture – footage shot for limited use with minimal production
Crafted – scripted, well-developed story boards and skillfully shot video
Disposable – use once and then it hits the cutting room floor
Evergreen – to be played time and time again on a website, at meetings or via email.

Charlie conveyed that your answers to the previous three questions [who, how, why] determine where on the axis your video needs to sit.

Top tips

The top tips from the creative crew at Burning House:

  1. Share, share share – once you’ve spent the time and money creating a video share it through as many channels as possible
  2. Start with the who, why & how – solid answers to these questions will guide the video development project
  3. Sound is critical – whether you’re shooting on an iPhone or a professional camera: get the sound right
  4. Work with what you’ve got – get creative and re-purpose stills that have been gathering dust on the server
  5. Keep it short – about 90 seconds is as long as most videos need to be

And here are a few video ideas to start thinking about today:

  • FAQ’S
  • TESTIMONIALS
  • PRODUCT DISPLAY/ UNBOXING / DEMONSTRATIONS
  • REPURPOSE STILLS

Head over to the Burning House website for a peek at some of their creative work!

Cheers,
Jack & the c word crew

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