Closing comment – Celebrities, cash and a cold challenge

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Oprah’s done it. Nicole Kidman too. Red Symons has helped bring it to Victoria, along with Victorian Labor Leader Dan [Daniel to those who haven’t caught the new adverts]. But Pamela Anderson is steering clear!

We’re talking about the ice bucket challenge sweeping the world; a fundraising and awareness-raising activity that’s gone viral in an effort to raise awareness and much-needed funds for ALS research.

It’s a simple concept – take one bucket of icy cold water *brrrr*, dump it over your head, and then challenge three other people within your circle to take the challenge – but one that taps into the internet’s love of a challenge!

So far the ALS Association, a non-profit organisation that conducts research and provides help for those with the debilitating neurological disorder, has received more than $22.9 million in donations; $20 million up on the same period last year.

Sadly, the man who started the global sensation died earlier this week in a diving accident. But Corey Griffin leaves a lasting legacy and has created a phenomenon that has raised millions of dollars and taken the world by storm.

How long will it last? It’s hard to tell but possibly with the number of celebrities now embracing it for a PR stunt, only a few more weeks! But let’s hope for the sake of ALS research that it lasts a few weeks or months more, and at the very least raises a few more million dollars!

Have a wonderful weekend everyone, and lend your hand to #StrikeOutALS by donating at http://www.alsa.org/fight-als/ice-bucket-challenge.html

Cheers, Jack & the c word crew

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