When you plan your next event, don’t forget to include a Twitter hashtag to ensure the conversation continues long after the last guest has departed.
We have been in event planning mode for the past few months to celebrate our client veski’s significant milestone – 10 years of inspiring innovation – and make it as memorable and as momentous as possible.
Last week was chock-a-block full of events, media and celebrations, culminating in a gala dinner over the weekend on the evening of the actual anniversary. More to come on these events in upcoming blog posts!
It has involved a plethora of plans, run sheets, speech notes, venue theming, collateral writing and design and to top it all off ensuring there’s a Twitter hashtag for audience participation and to capture the conversation.
Among the events to celebrate the milestone was an industry symposium: Smart Australia 2030 at Federation Square.
When you bring an engaged audience and leading minds together to talk about the future of the country you’re going to get lots of involvement.
So, if you don’t have the right hashtag you’re going to miss out on all the valuable comments and ideas from the audience.
Here are some of the tweets from the #veski2030 symposium
Listen to your audience
When you listen to your audience you get instant and valuable feedback.
The next time you’re planning an event, don’t forget to include social media as part of your engagement strategy—what’s your hashtag, how are you going to manage the comments during the events and how will you ensure all participates by know how to follow the conversation.