- Calm & considered crisis communications – always remain calm and consider the consequences when faced with a crisis of Cuban missile proportions.
- Consider & connect with the crowd – communicating as a citizen, a chief and country man, Kennedy’s inaugural speech remains significant, “My fellow Americans: ask not what your country can do for you — ask what you can do for your country”.
- Change communications – another stand out from his inauguration speech characterises change as part of the renewal process, one must let go of the old to start something new—Kennedy understood the psychology of change.
- Commit to cooperation – “United there is little we cannot do. Divided there is little we can do.”
- Connect via the camera – Kennedy and his team knew the value of a photo opportunity and embraced television as a direct way to reach millions of Americans.
It’s also been 50 years since the appearance of Dr Who, so we thought we’d share 5 communication lessons from the TARDIS:
- Creativity wins the day – there’s always a solution to a problem, sometimes it just takes a little creativity (and a sonic screwdriver!)
- Consider your audience – whether communicating with aliens, humans or cyborgs you need to put yourself in their shoes
- Story telling is a great way to connect with and engage with people from all different backgrounds
- Mix it up – if you want to maintain an audience’s interest take them on a journey to different places, times and experiences
- Listen, listen and listen again – it’s amazing what you’ll discover about new audiences through listening & Dr Who has always been a good listener.