Closing comment – colourful chapter concludes

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Situation room pass returned, secret service detail dispersed and ‘Jack Force 1’ put back in the hangar.

This month, three years and nine months after assuming the role of Victorian President of the Public Relations Institute of Australia, a truly colourful chapter came to a close and I passed along the baton.

While it has been an honour and a privilege to represent the communicators of Victoria for almost four years, it’s time for some new blood to flow through the organisation in Victoria and time for fresh challenges for me including caffeinated classrooms, cool campaigns and champagne.

In that time, we’ve seen enormous changes to the association, to our profession and to the world within which modern communicators operate. We’ve weathered a global financial crisis – or two – and survived through innovation, hard work and quality across our profession. We’ve supported our colleagues in the media as they’ve faced the challenges of the shrinking media landscape. And we’ve witnessed the rise and rise of social media and introduced a solid foundation of communication principles into the mix.

For PRIA in Victoria the past 12 months have been extremely productive and it has never been a better time to be a Member. I’m proud to say we hosted a record breaking World PR Forum with 800 delegates from around the world, we raised more than $12,000 for UN Women Australia through our Women in PR Forum and we developed networks at countless events and forums.

My personal highlights include the connections and collaborations I’ve established along the way. Most recently I have enjoyed catching up with colleagues from past and present at the World PR Forum, becoming a mentor at the speed mentoring evening and learning from the growing cohort of fellows who continue to give back to the organisation.

We continue to raise the bar in Victoria with our work and every year during my tenure as President I was inspired by the high quality campaigns recognised through State Awards for Excellence. There is an incredible amount of creative, compelling and clever communications occurring across our state from the regions to the city centre.

Finally, I’m incredibly grateful for the support I’ve received from those PRIA members who have served with me on the Victorian Council. I’m also appreciative of the support we’ve received from the staff at the PRIA National office.

My sincere thanks to Neil O’Sullivan who has made every event and activity in Victoria a truly special and memorable occasion. We are fortunate to have a truly passionate member of the PRIA team looking after us here in Victoria.

Finally, thank you to all of the members I’ve met over the years at breakfasts, morning teas, lunches, cocktail gatherings and dinners. You truly make PRIA the great organisation it is & I look forward to seeing all the wonderful things that are ahead.

Cheers, Jack & the c word crew

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