Our chief associate Helen Steel is just back from a quick trip to Boston where she launched an exciting new promotion designed to make the numbers of visitors to sister-cities Boston and Melbourne soar.
Helen made the announcement alongside Boston Councillor and mayoral candidate Michael P. Ross.
The launch of the tourism advertising trade between the sister cities will see Melbourne putting up posters bolstering Boston, and Boston rolling out ads plugging Melbourne.
The posters depict both cities at night and are being displayed with the support of JC Decaux and the two cities’ councils.
Melbourne and Boston share a great night-life and lots of c-words in common, cuisine, culture, and creativity, to name a just few. One c-word Melbourne surely can claim is coffee, while Boston’s answer to that is chowder!
We’re hoping the initiative will drive more visits to Melbourne from our Bostonian comrades or, perhaps you’ll book a trip to the delightful Boston?
Before you go, be sure to ask Helen for tips on the culture, cuisine and couture of the city. Her three favourite after-dark Boston experiences include 75 Chestnut Beacon Hill, Anna Sortun’s Oleana in Cambridge and Sacco’s Bowl Haven in Davis Square for a great pizza and a spot of late night candlepin bowling.
On the same trip, Helen attended a conference focused on shared value which involves companies recognising that there are tremendous opportunities for innovation and growth in tackling social problems as core business objectives. Sound like your organisation?
Helen said every organisation could take advantage of the shared-value process and she’d be happy to share the key points from the conference over a coffee – perhaps at an upcoming caffeinated classroom. Please send an email to email@example.com if you’re interested in attending.
Now it’s time for a long weekend – enjoy!
Cheers, Jack & the c word crew