Closing comment – Friday, 15 March – Crowd funding cause for cinematic celebration

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I couldn’t help but blog about the wonderful combination of c-words: crowd funding and cinema. The two combined will hopefully result in a crowd-funded production of Veronica Mars: the movie.

Crowd funding describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organisations. It is used in support of a wide variety of activities, including disaster relief, citizen journalism, support of artists by fans, political campaigns, startup company funding, motion picture promotion, free software development, inventions development, scientific research, and civic projects.

Crowd funding is a wonderful example of community collaboration for a common cause. And to reach the target of $2 million within hours is a pretty good indicator that the movie will have a very solid audience.

There is a great local example of crowd funding underway for a Melbourne art show at Bus Galleries being championed by photographer Drew Pettifer. For $200 you can be a part if making the art event come to life.

 Your task for today: how can you use crowd funding or the crowd funding principles to engage your colleagues, clients or collaborators?

Now back to the desk to whip through a pile of work before heading off the the 2012 Quill Awards where Rachel Griffiths, Michael Rowland and Charlie Pickering are set to hand out the awards and entertain the journalists and communicators of Melbourne.

Cheers,

Jack and the c word crew

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