Closing comment – Friday, 1 February – Control critical in social media management

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This week, a HMV staffer in London took control of the company’s Twitter account and posted live updates during a mass firing.

It’s another reminder for any organisation using social media that control is critical.

Ask yourself this question: who has control of your social media accounts? Who has the passwords? Who has your accounts on their smartphone or home computer? Who can post content to your accounts with the click of a mouse?

The start of February is the perfect time to take stock of your social media activities and ensure that everyone posting updates and monitoring your accounts is on the same page.

Here are some tips and things to consider:

  • Audit the access to your social media accounts – who’s responsible for what?
  • Check all of your accounts are up to date & feature current contact details
  • Develop a content calendar for the year ahead
  • Establish regular activities to manage your community of followers and fans
  • Check out these 10 ideas for social media to experiment with in 2013.

If you’re new to social media and want to learn the basics, join us at our next Caffeinated Classroom next Friday, 8 February. Email info@thecword.com.au to secure your place.

Now back to the HMV case and HMV’s former social media planner Poppy Rose Cleere has claimed responsibility, saying senior staff had “never seemed to grasp” the importance of social media to build customer relationships.

“I would apologise for the #hmvXFactorFiring tweets but I felt like someone had to speak. As someone without a family to support/no mortgage I felt that I was the safest person to do so,” she tweeted from her own account.

Cheers,

Jack and the c word crew

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