A mid-week closing comment after 7 weeks of blogging silence


From birds to the cup to World PR Forum

It’s official – I’m never going to be a columnist. It has been more than seven weeks since my last post, but that ends today with a mid-week closing comment.

Unfortunately there’s no exciting reason for our blogging silence. No vow of social media silence. No grand sojourn (although doesn’t that sound lovely). No back-to-back sick days sitting at home watching episodes of Miranda. The plain truth is the c word crew has been flying through the weeks on full cylinders.

So here’s a recap of what’s been keeping us busy… both in and out of the office.

On the work front we’ve been delivering a change and stakeholder engagement program, spreading the word about birds and their nests, and launching a new brand and website for a client.

First to change communications. We have been working hard on a communications framework and messaging for a client’s major technology project. We have also taken to cyberspace for a change communication chat in Canberra. Oh the wonders of technology … Although the group did see my chin for half the session. Lucky them or not!

Now to the birds. From 22-28 October, the c word cubicles were aflutter with a national media campaign for BirdLife Australia’s Bird Week. The theme was “Who’s nesting where?” and with lots of hard work, planning and conversations we managed to secure a significant amount of radio, television and print coverage. If you didn’t hear about it, you can still get involved by building a nesting box for your backyard or volunteering as a chick sitter.

After a week (or closer to a month including planning and reporting) of bird puns (of which there are many!) and working with really ‘good eggs’ – the people not the food – it was time to take a break and spend some time at RMIT on a judging panel for C31 PR campaigns.

Birds, judging and change communication crossed off the to do list, it was time for the champagne, canapés and corporate cages of the 2012 Melbourne Cup Carnival. We spent Derby Day in the Lavazza and Lexus marquees. Thanks to team at Undertow Media for being fabulous hosts at Lavazza.

Highlights from the day included the Japanese restaurant run by Simon Denton in the Lexus marquee with accompanying Mumm, and the colourful and cheerful crowd in the Lavazza marquee served with a delicious side of espresso martinis.

No rest for the creative communicators at the c word with a new brandmark and website to launch for our client veski. After a few late nights, lots of coffee and some killer content, we flicked the switch and unveiled veski.org.au

With a change communication plan underway, the ornithologists engaged and a website launched, we packed our iPads and headed to the World PR Forum.

We joined more than 800 communicators from 29 countries who had converged on the Melbourne Convention Centre for 3.5 days of workshops, discussions and presentations. From a sold-out research colloquium to welcome drinks high above the Melbourne skyline to a jam-packed program of national and international speakers, there was something for everyone.

It was great to celebrate with the many Australian and international communicators who had been part of the 3-year journey to bring the World PR Forum to Melbourne. It was also wonderful to see so many Victorian communicators connecting with communicators from all around the world.

Thanks to the PRIA staff and my fellow PRIA board members and Victorian councillors for their assistance in the lead up to the World PR Forum and their tireless work over the three days.

As you can see, it’s been a busy few months for the c word. As we enter the final 72 hours of November and prepare for the final few weeks of 2012, rest assured there are plenty of exciting events, projects and meetings still on the books for 2012.

Until our next update (which will be this Friday, we promise!) we bid you adieu.

Ciao and cheers,

Jack and the c word crew

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