Gazing into the crystal ball: 2012

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crystal ball

We know it’s not an exact science, but we thought we’d drag our crystal ball out of the mothballs and see what 2012 might have in store. Hang on to your hats …

Cracking client challenges with consistency, creativity and collaborations

The best thing about communication is that you never know what exciting adventures are on the horizon. After a busy 2011, the next 12 months are shaping up to be even busier – just make sure there’s plenty of coffee brewing!

First up, there are lots of strategies and plans to be finished and implemented. It’s a great time of the year to take stock of your communications and set a course for the months ahead. What went well in 2011? What can be improved?

Over the next few months, we’re also looking forward to helping a couple of our clients re-brand their organisations – who doesn’t love a makeover.

We’ll also be pulling the covers off our typewriters and inking our red pens for another busy year of copywriting for corporate magazines, brochures, annual reports and company profiles.

There are also events to be organised, stories to be pitched to the media, blog posts to be written, characters to be tweeted and Facebook walls to be written on. Gosh it’s exhausting just thinking about it, but come December 31, we’re confident we’ll look back on another great year!

Costume dramas on the box

We’ve just finished re-watching season 4 of Mad Men and can’t wait to return to the 1960s for season 5 later this year. Will Don have married his sultry secretary Megan? Will there be a little Joan running around the corridors at Cooper Sterling Draper Price? Will Peggy finally get the recognition she’s been waiting for? And will Betty find another child psychiatrist to solve her growing number of problems?

And what about the new seasons of Downton Abbey and Upstairs, Downstairs? How will the folks of Downton and Eaton Place cope through the wars? What other period dramas will be gracing our screens?

Competitive cereal in the breakfast TV market

It’s not long now (we hope) until Channel Ten unveils its new breakfast show. Hopefully they’ll be serving up a cooked breakfast every morning and inspire the other early risers at Sunrise and Today to do the same. We’re also looking forward to another year of great reporting from the team at ABC News Breakfast – hats off to Virginia, Michael and the rest of the team in front of and behind the cameras.

And of course, we’re looking forward to some early mornings (or late nights) watching NBC’s Today and ABC’s Good Morning America – or perhaps catching Oprah’s BFF Gayle King on the re-jigged CBS Early Show. Oh how we love you American breakfast television.

And if that’s not enough, what will happen on the box during the mid morning shift? Who will complete the circumference of The Circle following the departure of Chrissie Swan and Ding Dong Drysdale? How will Sonia cope filling KAK’s shoes?

Communicators from countless countries converge on Melbourne

The countdown has officially begun for the World PR Forum in November 2012, hosted by the Public Relations Institute of Australia.

Leaders in communication from around the world will be heading to Melbourne to discuss, debate and devour case studies about communications. If the last World PR Forum (held in Stockholm) is anything to go by, we’re in for a real treat.

That’s all for now folks, until our next blog.

Cheers and claps,

Jack and the c word crew

PS. And we couldn’t leave without a sneak peak at the new Absolutely Fabulous – bring it on!!

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