The c-words of the year


the c words of 2012

Cheers and happy new year!!

As we reach the end of our holidays and prepare to embark on our next exciting chapter at the c word, we thought we’d take a quick look back at some of the c-words of 2011.

council chair: pria victoria

In October 2011, Jack signed on for his second year as State President of the Public Relations Institute of Australia and a director of the national board.

For the past 12 months he’s been trying to get everyone in the office saying: “We serve at the pleasure of the President (of the PRIA)”. He thinks he’s had some success but really we’re just humouring him.

After the real President’s visit in November, he’s been trying to coin a new acronym: POTPRIA (President of the PRIA).

As State President, Jack attended a range of events from the sold out Women in PR luncheon (2012 date = Friday 11 May) to a fantastic seminar about PR for major events including the Food and Wine Festival, Women in Super Fun Run and Melbourne Fashion Festival.

He said it’s a pleasure working with the councillors, fellows and members of PRIA.

coverage central

In May 2011, we went behind the scenes at The Age and 3AW on an exclusive PRIA members-only tour. The event was organised by PRIA member and The Age Communications Manager Miranda Schuppan.

We started with an extensive tour of Media House (that swankey new building on the corner of Collins and Spencer Street). The tour took us into the busy newsroom where we bumped into a few familiar faces and watched the editor of post a breaking story on the homepage. We then got a peek at the cutting edge TV studio before heading up to listen to an interview from the main studio and chat with the 3AW news team.

After the tour, we sat down for an intimate lunch with three journalists from The Age. The journalists included Senior Writer Shane Green, Editor of Daniel Sankey and Editorial News Manager Laura Hamilton. They each shared tips and advice on working with the newspaper.

After a great tour, a lovely lunch and a fruitful conversation we walked away with some fantastic insights into the iconic Victorian newspaper and radio station as well as a copy of the Good Food Guide – not bad for an afternoon’s work!


Our work took us away from tending to the crops on our blog cellophane this year but we did manage to post a couple of articles each month. Next year we promise to do better and keep the c words flowing.

We continued our series of conversations with leading communications professionals including Austereo’s Jamie Garantziotis, Hassell’s Slavica Habjanovic and Queensland PR Academic Amisha Mehta.

We also continued to rant and rave about communications with a recent post about the pavlova served up to the President and an earlier post about the quality of breakfast TV in Australia. Some of the posts also provided something resembling useful advice.

Watch this space as we launch an exciting program of blog posts in 2012.


We continued to collaborate with a number of partners in communications in 2011 including Burning House and housemouse.

Burning House helped us produce some compelling video content for our clients including a fantastic series of mobile ready videos for the Victorian Equal Opportunities and Human Rights Commission. Our cinematic collaborators also helped PRIA develop a great new series of videos with leading Australian communicators. And they continued to find the time to individually burn everyone’s business cards – impressive!

The crew at housemouse continued to demonstrate their prowess in the design field by creating cutting edge logos, can’t-put-me-down magazines and eye-catching posters for our projects. Most recently we collaborated on a project for Victoria University’s re-launch of the School of International Business. They also produced another two sensational issues of their designer magazine, fluoro.

cocktails, canapés and conversations

The life of a communicator isn’t all cocktails and canapés but sometimes (say once or twice a month) we do get to sample some fine canapés, wash them down with champagne and indulge in colourful conversations.

This year we managed to get an invite to some fun events including gala dinners, cocktail parties and public lectures.

Highlights included a Fourth of July reception at the Immigration Museum, the launch of a new Community Partnership Trust at BMW Edge and a swanky gala dinner for the Melbourne Boston Sister City Association.

Melbourne really does know how to throw a fabulous party.

chin chin, cumulus, and a few other culinary attractions

We love our culinary treats at the c word. Particularly those served up in places starting with c. You would be amazed by the number of c-word restaurants in Melbourne – particularly minutes from our office. Here are some tips from our travels:

Making our way down the street from our office, we start at Cumulus. It’s a popular spot for coffees, lunchtime catch-ups and cheeky crackling pork sandwiches.

Another hundred metres down the lane and you’ll discover Chin Chin. Grab 10 friends and book the communal table with the “feed me” option. It’s hard to pick a favourite but the PORK is amazing – anyone notice a theme – and the king fish sashimi is delicious.

Then further afield there’s Café Vue. It’s another favourite close to clients and a great spot for coffee or lunch.

Here are a few more choice culinary locations on our cool list: The Graham (Port Melbourne, out-of-this-world red duck curry!); Ichi Ni (St Kilda, try the ebi mayo prawns); Hoboken (city, scrumptious red beans and rice) and Attica (Ripponlea, worth the wait for a booking).

classrooms and conferences

Jack spent the first semester at RMIT University teaching introduction to PR to more than 70 first year students. The teaching was a great opportunity to share some of the work that the c word is doing in communications and also get some insight from the next generation of communicators.

He also visited a number of universities talking to PR students as PRIA President and participated in the inaugural PR Student Forum at Victoria University.

Jack was also a speaker and panellists at the Internet Show in Melbourne where he joined a panel with the social media representatives from NRL and the Australian Greens.

costco, cookies & containers

We know we’re a little late to the party but this year we discovered a new favourite c-word: Costco.

While we have well and truly earned our Costco shopping badges we did discover some great items …

The official cookies in the office (until we ate them all) were Byron Bay Rocky Road Cookies in a bulk pack. We’ve since had to ban them from the office but we’re sure they’ll make a re-appearance in 2012.

We also re-discovered our love of containers with Oxo. What do containers have to do with communication? We’re still working on that but we had to share.

capturing communicators on camera

We helped cultivate collaboration between Burning House and PRIA earlier this year. Together, they produced a series of videos called “Broadcast PR” with interviews of leading Australian communications.

The first series of interviews included Miranda Schuppan from The Age, Lelde McCoy from Ogilvy, Trevor Young from Edelman and young communicator Jack Herbert.

The interviewees talked about how they got into the industry, what are the biggest challenges facing communicators at present and what does the future hold for communications.

A new series was recorded at the PRIA National Conference in October and all are available via the PRIA website.


Co-location is a great word, isn’t it? We’ve been a bit obsessed with it ever since we discovered it while preparing content for a client’s co-location.

In July 2011, we moved into a new space at Level 1, Milton House, 25 Flinders Lane with our clients, colleagues and chums at VESKI.

The charming building is called Milton House and was originally a hospital. It’s also home to the Committee for Melbourne, BioMelbourne Network and Melbourne Open House.

If you haven’t been to visit yet, drop in for a coffee and a chat.

Cheers and happy new year.

We hope you’ve enjoyed the first week of 2012.

Jack and the c word crew

One response »

  1. Pingback: Closing comment: Champagne please—commemorating five years of c words | cellophane

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