And Obama’s campaign for 2012 begins

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President Barack Obama and First Lady Michelle Obama shake hands with children along the ropeline at the arrival ceremony at Comalapa International Airport in San Salvador, El Salvador, March 22, 2011. (Official White House Photo by Pete Souza)

President Barack Obama and First Lady Michelle Obama shake hands with children along the ropeline at the arrival ceremony at Comalapa International Airport in San Salvador, El Salvador, March 22, 2011. (Official White House Photo by Pete Souza)

Can you believe it has been more than two years since Barack Obama moved into the White House? What’s more amazing is that it is time for him to begin campaigning again.

The 44th President of the United States announced his 2012 re-election bid this week with a new site, a healthy social media following and a message that it begins with us.

The social media savvy President has more than 19 million friends on Facebook and 7.3 million followers on Twitter – not a bad start to the 18 month campaign.

Like his 2008 campaign, video, social media and face-to-face grass roots campaigning will play a major part in this campaign. He kicked off the campaign with emails and SMS messages to his supporters asking for their support.

At this stage they’re keeping it simple and looking at what’s worked well over the past four years and what needs improving. And like their previous website, they’re making it easy for people to get involved – just head to the website and add your email and postcode.

While the team is re-building barackobama.com from the ground up they’ll be able to draw on the open and transparent communications established over at whitehouse.gov.

Check out the White House website when you have some time … I love the West Wing Week videos which are created each week by Arun Chaudhary the official White House videographer.

As an aside, I’m currently re-watching The West Wing with a friend and while we’re only up to season 4, I’ve snuck in a few episodes from seasons 6 and 7 and am loving the buzz of the campaign.

It will be interesting to see if the Obama-Biden campaign can repeat the success of the 2008 campaign in terms of fundraising and outreach – and deliver us another real life season of The West Wing.

Take a moment to look at the welcome video – no Obama just voters talking about why they’re getting involved … I particularly like the lady who explains why the president can’t be everywhere … because he’s got a job to do.

Let the campaign begin!

Enjoy the rest of your week,

Jack and the c word crew

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