Whether you’re tending to your flock of sheep on Farmville, testing your coordination with iDare on your iPhone, or turning yourself into a ‘Mad Men’ character with the help of JibJab, you’re immersed in the world of digital applications.
They come in all shapes and sizes; there are practical applications like the iPhone’s sleep monitor, as well as media applications like ABC and then there are pure entertainment applications such as “Age My Face”.
And with iPhones, iPads, BlackBerries and androids – to name a few – becoming a common part of the digital toolkit, the application is here to stay!
So what is an application? No we’re not talking about the form you complete when applying for a job at a fast food joint; in the digital age an application is computer software designed to help the user perform tasks.
Whether they’re helping get you to your destination – thanks Google Maps – or showing you what you might look like in 30 years, the aim of an application is to make your life easier or more entertaining.
If you’re an organisation looking to make your mark on the digital world, and you have a creative idea and access to the resources to create an application, get developing.
There are some excellent examples of branded applications, including Office Max’s ‘Elf yourself‘, Nike’s jogging applications, various banking applications and Wendy’s Shake ‘n’ Dog game.
Finally, to the inspiration for this post, earlier in the week the c word crew basked in the glow of a fabulous application which allowed us to bring our crew to life as 1960s Madison Avenue Mad Men (+ Women).
JibJab are a very interesting group out of California. They rose to fame thanks to their video of George W. Bush and John Kerry singing “This Land is Your Land” during the 2004 US Presidential election.
They’ve since gone on to develop a number of humorous video applications, which allow you to put your face onto the characters. You can be an ice skater, a disco dancer, the President of the US or have a starring role in Mad Men.
It’s a brilliant way to promote your brand because when people are having fun they’re more likely to share their experience and help spread the word.
On that note, enjoy our version of Mad Men and watch out for the new series hitting AMC on US Cable in a couple of weeks!
the c word