Better, faster, stronger


Would you be shocked to rock up to your architect’s house and find a renovator’s delight not yet renovated? Would you be horrified to attend an event hosted by a practically perfect Martha Stewart-esque television presenter with paper napkins? And would you cry over the hypocrisy of a world-renowned culinary sensation inviting you over for melted cheese sandwiches?

We’ve all heard the old saying “Practice what you preach!” meaning “do yourself what you advise others to do”. But do we really know what it means – and have we been listening?

Now we have all been guilty of not taking our own advice. I’m sure we all have one or two examples in our personal lives like telling your BFF she needs to take care of herself and eat right while you hoover down a burger, fries (and diet coke of course!). Or telling your partner to ‘clean as you go’, while you leave a trail of dirty dishes in your wake. Pause for a moment, and I’m sure you’ll think of some examples from the work place too.

On a daily basis c-worders are charged with the task of providing clients with ideas and strategies to raise the profile of their organisation and achieve their business goals. We’re often knee deep in creative communication approaches and plans, and you’d think that many of those ideas would be applied to our own business. Unfortunately we don’t always make the time to come up with creative ideas for our own business. Perhaps a good New Year’s resolution (albeit a late one) is to take our own advice.

‘Practice what you preach’ is one of the most common pieces of advice we offer our clients. It’s so simple but often one of the first things we business folk forget. We also encourage the c word’s clients to play to their strengths. For example, a graphic design firm known for their award-winning designs was using a simple word document as a company profile until we advised them to apply their design skills to their own material. The result was a redeveloped company profile that not only has the required information but looks sharp and shows off their strength.

Practicing what you preach and playing to your strengths can mean business success. It may sound simple enough, but what if you’re not sure what your strengths are? Strengths are not only the activities that form part of your core business, they might also be things you do for your clients as added value.

So how does one identify what their business strengths are?

• Write down everything your business is really good at and everyone enjoys

• Don’t forget to look at everything including: expertise, knowledge, relationships, and processes

• Now identify the common themes and activities – Writing? Social media? Campaign management? Teamwork?

• Take the time to service your business as well as your clients – make some you (business) time

• Reassess your strengths regularly. They will continue to grow as you, your business and your staff grow

Strengths can be many and varied; you could be a killer networker, an editing whiz or a planning pro. Whatever it is, ensure you have the tools and processes in place to harness those strengths for good.

Playing to your strengths also creates a greater sense of worth, better staff morale and an unwavering passion for the projects you work on. In the end you’ll find everyone’s a winner.

That’s how we c it!

Have a super-sized weekend!

the c word

2 responses »

  1. 🙂 There was a feature article in whatever Fairfax publication, in fact ive read it a few times over the years, asking Australia’s leading chefs, what their fave meal is / what they cook for themselves when they r home…

    And melted cheese sandwiches was the answer….

    The Icebergs Dining Room and Bar Penthouse floor degustation expensive $70+ mains restaurant megachef forgotten his name 2 hat eating be seen joint I believe u can off the menu Meg Ryan style ask for a toasted cheese melty… its $17AUD if I remember… but with inflation… and tipping who knows…
    Personally id want hot calabrese in mine…

  2. Strange this post is totaly unrelated to what I was searching google for, but it was listed on the first page. I guess your doing something right if Google likes you enough to put you on the first page of a non related search. 🙂

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