It’s been a creative, colourful and a collaborative year for the c word. We welcomed new characters, Skyped with poets, talked privacy with a strategic advisor for Facebook, had breakfast with Al Gore, and clinked champagne glasses at designer launches. We ended the year running – albeit virtually – alongside 25 emergency services runners as the official social media partner for Run for a Safe Climate. We followed them from Cooktown to Noosa, Brisbane, Sydney and Canberra and cheered them on as the crossed the finish line at St Kilda.
Between developing strategies and implementing campaigns, we launched our Cellophane blog about our work and the world of communication. And along the way we tweeted about what was happening in the day-to-day life of the c word.
I’m looking forward to another busy year filled with interesting projects – big and small. A big thanks to our cool clients, creative characters and cheeky collaborators – congratulations on another amazing year!
This is a taste of what happened in 2009.
It’s not every day you spend time with someone who has worked with Presidents Clinton and Obama but in 2009 we did. In September, we managed a publicity tour with Mozelle Thompson, a former US Federal Trade Commissioner, a team leader of the Obama transition team and a privacy advisor to technology companies, including a little outfit in Palo Alto called Facebook.
Mozelle was in Australia to speak at the Australian conference of the International Association of Privacy Professionals, and we were engaged to develop a social media and publicity campaign for the event. We secured a significant amount of coverage including ABC2’s Breakfast News program, blogs, national radio stations and major metropolitan newspapers. We also developed brochures, web pages, posters, media releases, invitations, and tools to help the board members engage their professional networks. The end result was an increased number of attendees from the previous year.
Earlier in the year we worked with the Victorian Department of Justice team responsible for the establishment of a regional structure for their 6,000 employees. We worked on internal and stakeholder communication in the final months of the project and helped with the development of community engagement tools for staff, including a guidebook to assist staff with the transition. And we visited a number of Victorian regional locations to help produce videos about the staff and services in each region.
Our journey with Run for a Safe Climate began in July at an early morning breakfast with Al Gore. It was the launch of Safe Climate Australia – a group of business leaders, scientists and community members committed to developing a practical transition plan to move Australia to a safe climate. At the end of the breakfast, they launched the 6,000km run from Cooktown to Melbourne to raise money for the new initiative. A couple of months later we became the official social media partner for the run and joined the runners in Queensland, New South Wales, South Australia and Victoria to Tweet, Facebook and blog about their journey. The biggest challenge was translating complex ideas into simple messages, which we managed to do across a variety of social media platforms. We secured support from well-connected social media personalities and generated coverage on national and international blogs. In less than six weeks we attracted more than 850 Twitter followers and 1,500 Facebook fans.
Our weekly catch-ups with housemouse often involve coffee, plenty of new ideas and are definitely creative affairs. the c word acts like a marketing director and work closely with the team with weekly, monthly and annual ‘catch-up’ meetings. We advise on business development, marketing and public relations plus events. The biggest achievement this year was the development of their company profile – a visual representation of their experience, skills and knowledge. We should all take a leaf out of their book and practice what we preach.
For the second year running the c word worked with the Overload Poetry Festival, a 10-day smorgasbord of poetry. The program gets better every year, and this year’s line-up included exciting events at the National Gallery of Victoria and the Australian Centre for Moving Image. The most memorable moment was a stirring performance by poets at the National Gallery of Victoria – a must see in 2010. We secured coverage on radio and in print including The Age, Beat Magazine, Arts Hub, 3000 and Triple R. We also managed an exciting partnership with Overland Literary Journal, who focused their blog on the festival for the entire event.
Corporate video production
While we may not have been in front of the camera, we did help produce a number of videos including corporate documentaries for the Judicial College of Victoria and the Dandenong Drug Court and a community education video for VCAT. We interviewed judicial officers, authors, psychologists and educators, developed scripts, and treaded the boards at TheatreWorks in St Kilda. We also produced video newscasts for clients including the Neighbourhood Justice Centre.
Not only did we help housemouse launch their design magazine fluoro at Federation Square at the start of October, we also helped put it together – providing creative content to go with the creative designs. Early on, we defined the audience for the publication, which informed the design and content. We also collaborated on a killer guest list, which can be a challenging task at the best of times but when well executed you end up with a chatty, cool and creative cohort like the fluoro launch crowd. The magazine received rave reviews and was the topic of discussion on a number of radio shows. Watch out for the next issue in March and get the current copy at bookstores including Borders.
We think you’ll be seeing a lot more of photographer Kate Robertson. She’s been part of plenty of exhibitions in the past but this year she launched her first solo exhibition – ‘After the Goldrush’. We spread the word by developing media materials, writing copy for her brochures and post cards and providing feedback on her website. We secured coverage on leading arts website Arts Hub, and helped her develop an image blog with photos of things that inspire her on a regular basis and old family snaps. We can’t wait to see what she has planned next year and look forward to celebrating gold, silver and diamond anniversaries with her.
We clocked up plenty of train travel this year with Moving Galleries. The team puts art and poetry on Melbourne trains and it is easily the most visited exhibition in town. The latest exhibition included photographs of art installations that had transformed city spaces including laneways and major buildings. We helped develop new marketing materials including a brochure which doubled as a poster, and helped raise their profile in the lead up to the transition to a new train provider. We also worked closely with them to develop an authentic social media experience on Twitter and Facebook.
There will be plenty of gifts under trees this Christmas wrapped in the eco-friendly range of wrapping paper from wrapped by housemouse. It’s been a big year for the team with tradeshows, magazine photo shoots and meetings with big retailers. All the time the c word has been there with ideas and support – and tips on folding too. We’ve helped them develop a retail strategy for conquering Melbourne, Australia and the world plus we’ve come up with creative ideas for attracting media attention. To help the media get to know the product we worked on a designer press pack. We also shared advice on the fourth P of marketing: pricing. And we’ve got some pretty cool activities that will be unwrapped in 2010. Now all we need to do is wrap the presents to go under our Christmas trees – thankfully we have an abundant supply of eco-friendly wrapping paper.
Let’s kick of the silly season with a classic c word from Kool and the Gang – Celebration!
Best wishes for 2010
the c word