Bon appétit!

Julie and Julia publicity image

Julie and Julia publicity image

I thought we’d finish the week with food glorious food. It seems appropriate given the age (melbourne) magazine’s food issue hit news stands today *turn page*, Julie & Julia is about to hit our screens *claps hands*, and the team has indulged a little ourselves – starting with breakfast at Leroy’s, indoor picnicking with Andrew’s Hamburgers and a finale of French fair on Greville Street *mmm*.

With a belly full of food, I thought I’d share some gems of communication with classic quotes about food as our guide.

Let them eat cake

Let them eat cake

Piece #1: “Let them eat cake” – attributed to Marie Antoinette but as we’ll never know for sure so for the time being we’ll leave it as the lines last uttered (on film at least) by Spiderman’s Kirsten Dunst.

But seriously how could we go past this c-word? Even though we’re hard pressed to link it to communication – hang on a second, I think we just have. Reputation 101. Remember that everything you say will live on and on and on … even if you didn’t say it. Think about what you’re saying and how people will interpret it. Of course you could also use the advice if you’re ever in a pickle with a party and just “let them eat cake”!

Piece #2: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” – Chinese Proverb

Think about this from a communication perspective. If you simply push your message out there without giving people the appropriate amount of information and instruction in delivery of that information they will only be able to talk about it for a day or so. If you spend time educating and working with your audience, you will have people who are able to talk about your brand for a lifetime. We have this proverb in the back of our mind everytime we have a meeting with a client. We want to educate our client’s so they can share information about their brands for the rest of their lives!

Miss Piggy

Miss Piggy

Piece #3: “Never eat more than you can lift.” – Miss Piggy

Think about what resources you have on hand or can secure in your planning. You can have the most wonderful ideas but if you’re not careful you can take on too much in any one campaign. Save some things for later and lead with the best.

And as Julia Child said “Bon appétit!”.

Have a scrumptious weekend,

the c word

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