cellophane

Our senior copywriter, Aimee Said, shares some tips for effective copywriting. Whether you’re writing an email, newsletter, website, brochure or annual report, you should always: Plan – think about why you’re writing and how you want your reader to respond to it. Having a goal keeps your writing focused. Put the issues up front – [...]

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While the culinary skills of Master Chef may hold the attention of some Australians tonight, many will be tuning into the official launch of ABC’s 24 Hour new channel. It’s been a topic of much conversation around the country, and our office, since ABC Managing Director Mark Scott made the announcement earlier this year. And [...]

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Meet Aimee Said, our new crew member, copywriter and content strategist. Aimee is a writer, editor and web content strategist who has worked in the arts, publishing, not-for-profit and government sectors. Her writing and editing experience includes website content, annual reports and other organisational documents, news articles and training manuals. Having written and managed website [...]

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Whether you’re tending to your flock of sheep on Farmville, testing your coordination with iDare on your iPhone, or turning yourself into a ‘Mad Men’ character with the help of JibJab, you’re immersed in the world of digital applications. They come in all shapes and sizes; there are practical applications like the iPhone’s sleep monitor, [...]

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Download our crossword chock-a-block with c-words.

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Here is a highlight of what’s been happening in the world of communications this week: Hollywood is buzzing over Betty White after she helped catapult “Saturday Night Live” to its best ratings in 18 months Tourism NT uses “Abo” as paid search term and its media agency takes the blame one day later An accountant who used Twitter [...]

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A belated happy “Administrative Professionals Day” to everyone. We’re a few weeks late (yes we know it was the 21 April 2010 and is traditionally observed on the Wednesday of the last full week of April) but wanted to celebrate it anyway. Check out the International Association of Administrative Professionals for more information about the day and [...]

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From time to time (hopefully each Friday) we’ll be sharing our cellophane bag of lollies, which instead of gummy bears and raspberry bullets will be filled with a recap of the week’s communications and media news. And what a great week to start … with all the excitement of the Logies (and I’m not even [...]

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It’s been a creative, colourful and a collaborative year for the c word. We welcomed new characters, Skyped with poets, talked privacy with a strategic advisor for Facebook, had breakfast with Al Gore, and clinked champagne glasses at designer launches. We ended the year running – albeit virtually – alongside 25 emergency services runners as the official [...]

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