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Archive for the ‘Social Media’ Category

Running on social media

Posted in Social Media, tagged , , , on May 5, 2010 | 1 Comment »

In November 2009, 25 emergency service workers donated a month of their annual leave to run 6,021km from Cooktown to Melbourne. Their aim was to highlight the impacts of climate change to the social, economic and ecological health of Australia, as well as the potential solutions. the c word was approached to develop a social [...]

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Lunching with the ladies

Posted in Public Relations, Social Media on April 30, 2010 | Leave a Comment »

Last Friday, I hopped along to PRIA’s annual Women in PR lunch at Zinc in Federation Square. The hot topic for the day was social media, particularly the business of being social. The impressive line up of speakers included: Mandy Solomon, senior researcher at the Swinburne University of Technology’s Smart Service Cooperative Research Centre Gay [...]

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Cooking, dancing and live tweeting

Posted in Marketing, Social Media, Television, tagged , on April 21, 2010 | Leave a Comment »

Last night, like a million other Australians, I tucked into Masterchef (1.611 million viewers) and washed it down with the finale of So You Think You Can Dance (1.041 million). These TV shows would have traditionally flown under my radar had it not been for the crazy amount of live tweeting surrounding them. Live tweeting [...]

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A Tweet you can bank on

Posted in Communications, Social Media, tagged on February 18, 2010 | 1 Comment »

If you were suffering from a case of Thursday afternoon-itis like we were, you would have got a huge pick-me-up about an hour ago when the official Westpac Twitter account tweeted: “Oh so very over it today.” The response from the Australian Twitter community has been overwhelming with more than 120 classic retweets within postings [...]

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Evaluation is key

Posted in Communications, Public Relations, Social Media, tagged , on December 17, 2009 | 1 Comment »

We’re knee deep in evaluations at the moment – wading through a sea of metrics, news clippings and feedback. Along the way, we’ve discovered some amazing results for a social media campaign we developed and implemented for Run for a Safe Climate. Evaluations are a reflective process – a chance to step back and take [...]

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Can someone bring the mop, please?

Posted in Communications, Media, Politics, Social Media, tagged , on December 2, 2009 | Leave a Comment »

Did you know what a spill was before last week? I have to spill the beans (pardon the pun) and admit until I saw it pop up on Twitter I didn’t. But that is the power of Twitter and like they say: “you learn something new every day”. Australian politics has been littered with spills [...]

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A private conversation about social media

Posted in Communications, Media, Social Media, tagged , on October 19, 2009 | Leave a Comment »

We have been up to our eyeballs with social media at the c word office; tweet this, upload pic here, accept friend request, retweet there. Our fingertips are suffering from exhaustion. Last week we hit the road with leading privacy and social media expert Mozelle Thompson in Australia for the International Association of Privacy Professionals [...]

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