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Archive for the ‘Social Media’ Category

A Tweet you can bank on

Posted in Communications, Social Media, tagged on February 18, 2010 | 1 Comment »

If you were suffering from a case of Thursday afternoon-itis like we were, you would have got a huge pick-me-up about an hour ago when the official Westpac Twitter account tweeted: “Oh so very over it today.”
The response from the Australian Twitter community has been overwhelming with more than 120 classic retweets within postings in [...]

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Evaluation is key

Posted in Communications, Public Relations, Social Media, tagged , on December 17, 2009 | 1 Comment »

We’re knee deep in evaluations at the moment – wading through a sea of metrics, news clippings and feedback. Along the way, we’ve discovered some amazing results for a social media campaign we developed and implemented for Run for a Safe Climate.
Evaluations are a reflective process – a chance to step back and take stock [...]

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Can someone bring the mop, please?

Posted in Communications, Media, Politics, Social Media, tagged , on December 2, 2009 | Leave a Comment »

Did you know what a spill was before last week? I have to spill the beans (pardon the pun) and admit until I saw it pop up on Twitter I didn’t. But that is the power of Twitter and like they say: “you learn something new every day”.
Australian politics has been littered with spills over [...]

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A private conversation about social media

Posted in Communications, Media, Social Media, tagged , on October 19, 2009 | Leave a Comment »

We have been up to our eyeballs with social media at the c word office; tweet this, upload pic here, accept friend request, retweet there. Our fingertips are suffering from exhaustion.
Last week we hit the road with leading privacy and social media expert Mozelle Thompson in Australia for the International Association of Privacy [...]

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