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Archive for the ‘Public Relations’ Category

Lunching with the ladies

Posted in Public Relations, Social Media on April 30, 2010 | Leave a Comment »

Last Friday, I hopped along to PRIA’s annual Women in PR lunch at Zinc in Federation Square. The hot topic for the day was social media, particularly the business of being social. The impressive line up of speakers included: Mandy Solomon, senior researcher at the Swinburne University of Technology’s Smart Service Cooperative Research Centre Gay [...]

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Evaluation is key

Posted in Communications, Public Relations, Social Media, tagged , on December 17, 2009 | 1 Comment »

We’re knee deep in evaluations at the moment – wading through a sea of metrics, news clippings and feedback. Along the way, we’ve discovered some amazing results for a social media campaign we developed and implemented for Run for a Safe Climate. Evaluations are a reflective process – a chance to step back and take [...]

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Scout’s motto: Be Prepared

Posted in Communications, Public Relations on October 23, 2009 | Leave a Comment »

Yesterday was an important day of planning with one of our clients. Brainstorms, clear goals, wish lists and compelling key messages are all necessary if you want to set your business on a clear path to success. Strategy seems to be on lots of people’s minds this week. On justanotherPRblog, Karalee Evans talks about strategy [...]

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So You Think You Can Plan…

Posted in Communications, Public Relations, Uncategorized, tagged on July 31, 2009 | 1 Comment »

The more you plan, the more you can! OK a little wanky but its simplicity is the essence of planning. Failing to plan is merely poor business practice, whether it is for communications, product development, television shows or even a simple footy match. An athlete would never assume to win a gold medal without a [...]

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Sorry seems to be the hardest word…

Posted in Communications, Media, Public Relations, tagged , , , on June 5, 2009 | Leave a Comment »

The controversy surrounding The Chaser this week has been the focus of much discussion on the radio airwaves, TV screens, online and even at the c word. We watched as the twitterverse discussed the merits and demerits of the skit in question and also watched the various apologies and responses. Although we’ve seen the skit, [...]

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Don't you ♥ me anymore, Australian TV?

Posted in Communications, Media, Public Relations, tagged , , , on May 29, 2009 | Leave a Comment »

It’s been an interesting week for youth in the media. We’ve had 2 very different cases that have prompted heated discussion for very different reasons. First, the chk-chk-bang chick whose name we shall not mention – her catch phrase is surely her most endearing characteristic. If the rumours are anything to go by Channel 9 [...]

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