Feeds:
Posts
Comments

Archive for the ‘Media’ Category

Threes NOT a crowd: tips on media interviews

Posted in Communications, Media, tagged , on February 17, 2010 | Leave a Comment »

With an increasing number and frequency of media outlets, podcasts, blogs and avenues for exposure, it has never been more important to be media savvy. Nowadays the average sound bite is approximately seven seconds, a far cry from the 60-second sound bite common 30 years ago. And there’s no longer a 24-hour news cycle, instead [...]

Read Full Post »

Can someone bring the mop, please?

Posted in Communications, Media, Politics, Social Media, tagged , on December 2, 2009 | Leave a Comment »

Did you know what a spill was before last week? I have to spill the beans (pardon the pun) and admit until I saw it pop up on Twitter I didn’t. But that is the power of Twitter and like they say: “you learn something new every day”. Australian politics has been littered with spills [...]

Read Full Post »

A private conversation about social media

Posted in Communications, Media, Social Media, tagged , on October 19, 2009 | Leave a Comment »

We have been up to our eyeballs with social media at the c word office; tweet this, upload pic here, accept friend request, retweet there. Our fingertips are suffering from exhaustion. Last week we hit the road with leading privacy and social media expert Mozelle Thompson in Australia for the International Association of Privacy Professionals [...]

Read Full Post »

Fluoro invasion sequence commenced… 5,4,3,2,1

Posted in Communications, Design, Media, Uncategorized, tagged , , on October 2, 2009 | Leave a Comment »

Last night a new design bible was launched in Melbourne. And what a party it was! Font geeks and design freaks came out in full force to support the new generation of Fluoro. Fluoro is a biannual design magazine that explores Melbourne’s world of design and creativity, and challenges the boundaries of print while maintaining an [...]

Read Full Post »

Glee Marketing Class 101

Posted in Communications, Media, Television, tagged , , on September 18, 2009 | 1 Comment »

There’s no denying the c word is a fan of Fox’s hit new show Glee. Like millions of other fans, we got caught up in the online hysteria generated by this new show and have been anxiously waiting for each new episode. You have to be seriously impressed with the marketing onslaught by the people [...]

Read Full Post »

Remembering our ABCs thanks to the ‘King of Pop’

Posted in Media, Uncategorized, tagged , , on June 29, 2009 | Leave a Comment »

After a super crazy week with no time to post, Friday ended on such a sad note with the deaths of Michael Jackson and Farrah Fawcett. They will definitely be missed by family, friends and fans around the world. Neither will ever be forgotten. Jackson for his music and Farrah for her film and television [...]

Read Full Post »

Oh the commotion… Ramsay V’s Grimshaw

Posted in Communications, Media, tagged , , , , on June 12, 2009 | Leave a Comment »

We’re going to be fence sitters again this week and not comment about the Gordon Ramsey vs Tracey Grimshaw battle. We will however draw parallels with another moment in Australian history, when Frank Sinatra called our female journalist ‘hookers’.   Now if you don’t know the story about Ole Blue Eyes, here it is: In [...]

Read Full Post »

Sorry seems to be the hardest word…

Posted in Communications, Media, Public Relations, tagged , , , on June 5, 2009 | Leave a Comment »

The controversy surrounding The Chaser this week has been the focus of much discussion on the radio airwaves, TV screens, online and even at the c word. We watched as the twitterverse discussed the merits and demerits of the skit in question and also watched the various apologies and responses. Although we’ve seen the skit, [...]

Read Full Post »

Don't you ♥ me anymore, Australian TV?

Posted in Communications, Media, Public Relations, tagged , , , on May 29, 2009 | Leave a Comment »

It’s been an interesting week for youth in the media. We’ve had 2 very different cases that have prompted heated discussion for very different reasons. First, the chk-chk-bang chick whose name we shall not mention – her catch phrase is surely her most endearing characteristic. If the rumours are anything to go by Channel 9 [...]

Read Full Post »