Posted in Communications, Marketing, tagged sponsorship on March 9, 2010 | Leave a Comment »
After spending a few weeks developing sponsorship proposals for clients, we thought we would share some pointers to help if you are in the same boat.
Start by answering the three main questions potential sponsors will have:
What is the project/campaign about?
Why are we being approached?
What’s in it for us?
You should answer the first question by painting [...]
Posted in Communications, Marketing, tagged experimental marketing, vodoo on November 5, 2009 | Leave a Comment »
Last week we got to see firsthand the benefits of experiential marketing when we took a detour through the VOODOO Magic Launch Pad in Federation Square on our way to tweetupmellers in Windsor.
the c word’s Maryann went into the style retreat a walking, talking, tweeting PR pro and came out the other side our very [...]
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