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Archive for the ‘Marketing’ Category

World Cup fever

Posted in Marketing on July 2, 2010 | Leave a Comment »

While not everyone in the c word office is a World Cup tragic, we are all marketing tragics. So we have been interested in the Socceroos performance at the World Cup, and how the marketing of the round ball game continues in this country. There are some big sponsorship dollars involved with Optus, Sony, Coles [...]

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There’s nothing like Au-stray-li-yah

Posted in Advertising, Marketing, tagged , on June 2, 2010 | Leave a Comment »

Tourism Australia launched their new campaign this week to a mixed reaction. Some say the ad shows Australia and its people at their best with a catchy tune, while others argue that it’s embarrassing and bogan with a poorly chosen song. The song itself may come under scrutiny from Disney as the melody bears similarities to [...]

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Communicator’s corner: Maryann Separovic

Posted in Communications, Film, Marketing on May 27, 2010 | Leave a Comment »

Maryann Separovic is an Account Director at the c word. She made the move to the c word after years of experience in arts and entertainment publicity and promotions. Tell us about your typical day in communications? It all depends on which campaign I’m working on but it usually starts with checking news sites to [...]

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Cooking, dancing and live tweeting

Posted in Marketing, Social Media, Television, tagged , on April 21, 2010 | Leave a Comment »

Last night, like a million other Australians, I tucked into Masterchef (1.611 million viewers) and washed it down with the finale of So You Think You Can Dance (1.041 million). These TV shows would have traditionally flown under my radar had it not been for the crazy amount of live tweeting surrounding them. Live tweeting [...]

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Asahi: Silver + Black

Posted in Communications, Design, Marketing, tagged , , on April 8, 2010 | 1 Comment »

Last night I scurried along to the Melbourne launch of Silver+Black; an exhibition and retail initiative hosted at 1000 £ BEND. Firstly, what a fantastic exhibition; secondly, what an amazing branding opportunity for Asahi. Kudos to the Liquid Ideas team for pulling off a great event with free flowing Asahi beer, delicious canapés (steamed eel [...]

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Leverage your sponsorship

Posted in Communications, Marketing, tagged on March 18, 2010 | Leave a Comment »

Apart from the usual benefits of brand alignment and media exposure that you can gain from sponsorship, sometimes the little details can make an impact too. There are number of different ways you can leverage your sponsorship investment: Brochure and promotional material placement Develop and supply an electronic pack with your logo and brand elements to [...]

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Sponsor me, sponsor you

Posted in Communications, Marketing, tagged on March 9, 2010 | 2 Comments »

After spending a few weeks developing sponsorship proposals for clients, we thought we would share some pointers to help if you are in the same boat. Start by answering the three main questions potential sponsors will have: What is the project/campaign about? Why are we being approached? What’s in it for us? You should answer [...]

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The magic of experiential marketing

Posted in Communications, Marketing, tagged , on November 5, 2009 | Leave a Comment »

Last week we got to see firsthand the benefits of experiential marketing when we took a detour through the VOODOO Magic Launch Pad in Federation Square on our way to tweetupmellers in Windsor. the c word’s Maryann went into the style retreat a walking, talking, tweeting PR pro and came out the other side our [...]

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