Category Archives: Communications

Mar9

Sponsor me, sponsor you

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Sponsor me, sponsor you

After spending a few weeks developing sponsorship proposals for clients, we thought we would share some pointers to help if you are in the same boat.

Start by answering the three main questions potential sponsors will have:

  1. What is the project/campaign about?
  2. Why are we being approached?
  3. What’s in it for us?

You should answer the first question by painting a picture of your organisation and the project/campaign you are trying to attract sponsorship for. Your response should include:

  • Summary of the project including the project vision
  • Background and experience of the organisation including a brief history and mission
  • Goal and objectives
  • Structure: Is it a festival, exhibition, website or all three?

Secondly, you need to explain why you have decided to approach this particular sponsor. You can set the context for the partnership by providing details such as:

  • Audience profile and alignment with the sponsor
  • Market research
  • Community feedback

Finally, you need to explain what’s in the sponsorship for the sponsor. This is where you should outline:

  • Sponsor benefits: Detail all the marketing opportunities and benefits for the sponsor (make sure you tailor this specifically for each sponsor)
  • Marketing plan: Explain how you will promote the project; via publicity, advertising and social media.

Other things that can come in handy when you’re seeking sponsorship for your event or project include a sponsorship strategy, sponsor profiles and sponsor benefit brainstorming sessions.

If you need more help with your sponsorship proposals, don’t hesitate to call Jack or Maryann on 03 9676 9040 or email info@thecword.com.au.

Cheerio,
the c word

Feb24

Communicator’s Corner: David Taylor

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Communicator’s Corner: David Taylor

David Taylor is the Director of Privacy Awareness for the Office of the Victorian Privacy Commissioner. Privacy Victoria will be hosting their one day national conference ‘Watch this Space: Children, young people and privacy’ on 21 May 2010 in Melbourne, MC’d by children’s ambassador Noni Hazlehurst. The program includes leading cybersafety experts, educators and those dealing with the privacy issues facing young people to address protecting the privacy of children and youth in a rapidly changing physical and cyber-world.

Tell us about your typical day in communications?

It starts over breakfast, reading The Age and watching the Today Show, and continues on the train deleting junk emails from my BlackBerry. At the office it’s the usual email checking, especially any media items of interest or concern, then working my way through any number of projects that I need to juggle. These might be event management, working with colleagues interstate and overseas on joint promotional initiatives, editing articles and publications, preparing a media release, managing a small but terrific team etc etc.

When did you first know you wanted to work in communications?

When I was in secondary school I had a job as a Copy Boy at Southdown Press (who published New Idea and TV Week amongst others). An editor there told me that I would make a good journalist because I was always asking questions and had an insatiable curiosity about everything that went on! Then she told me to get back to counting votes for the TV Week Logies.

Who’s your communication hero/mentor?

Angela Scaffidi from Scaffidihughjones and Alicia Patterson from House Communications are two colleagues whose professional advice and support I couldn’t do without. Internationally, I am still impressed about the way that the Whitehouse has harnessed the power of social media to push President Obama’s agenda and with its localised and personalised targeting. Perhaps the tyranny of distance plays a part but it seems less contrived than the local varieties.

Which tools can’t you live without?

Curiosity , technology, my iMac and my digital SLR.

What are the biggest challenges in your role?

As a very small government agency with statewide responsibilities we have the continuing challenge of trying to do a lot with a very small budget. This means thinking creatively and operating strategically. The most important part of my role is relationship management. As a small child my much older brother told me “it’s not what you know but who you know” and this is definitely the case.

Tell us about the best campaign you’ve ever worked on?

The introduction of the Information Privacy Act in 2002 and introducing an annual Privacy Awareness Week (which is now held across the Asia Pacific) was the best in terms of the diversity of activity – it had it all, from public sector training to research and statewide advertising, to sponsoring a summer swimwear parade and the toilets at a Big Day Out. I was also pleased to have a role in the introduction of smoke-free dining in Victoria.

Which campaign do you most admire?

Locally it is campaigns that keep it simple, with memorable tag lines e.g. TAC and the Yellow Pages, and campaigns which seize the day e.g. the No more bush advertisement run on the day of Obama’s inauguration. Internationally it was Obama’s election campaign.

What’s been the biggest change to communication/marketing/public relations since you began your career?

With today’s technology, almost everyone is a communicator, marketer and in PR for “brand me”, whether we consciously think about it or not. Trying to keep up with the pace of change can be a little daunting but is also energising and inspiring.

If you had to cut/keep something in your communication budget, what would it be?

What budget? Seriously, your best investment is your people.

What quality do you look for in your communication team members?

Professionalism, the ability to think outside the square, commitment, team spirit and a good sense of humour.

What’s your favourite brand?

To be consistent, I’d have to say brand Obama, still.

What book/blog do you think every communicator should read?

The dictionary. Correct spelling and grammar is still essential.

What tips do you wish you’d known starting out in communications?

Nothing beats preparation and rehearsal.

Finish this sentence: ‘Communication is…’

… our bread and butter.

Watch this space: Children, young people and privacy:

To be opened by Attorney General, Rob Hulls, the one day conference includes presentations from more than 25 leading experts in privacy regulation, law, education, cybersafety, media, youth work, health and sexuality. For full conference information, please visit: http://www.privacy.vic.gov.au/privacy/web.nsf/content/conferences.

Feb18

A Tweet you can bank on

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A Tweet you can bank on

Even banks get the blues

If you were suffering from a case of Thursday afternoon-itis like we were, you would have got a huge pick-me-up about an hour ago when the official Westpac Twitter account tweeted: “Oh so very over it today.”

The response from the Australian Twitter community has been overwhelming with more than 120 classic retweets within postings in the first hour. And how witty are Australian Tweeps? We think very witty after giggling and chuckling as the Twitterstream poked fun at one of the big four banks with an-oh-so-honest Tweeter.

Our favourites:

From @rynobi

From @NickdMiller

As one Tweep put it, “If anyone EVER tells me that no one notices what’s said on social media again, I’ll tell them to go talk to @westpac.” – @IDEALAW.

As we prepared to press the publish button on this post, there was no official response from Westpac on Twitter except for the obligatory delete. It begs the question, how long should an organistion wait before they respond? Particularly in a digital age, when people expect a response before they’ve even asked the question.

The other question it raises is when to delete and not to delete? Would @westpac have been better leaving the offending tweet and adding a series of follow up responses? Or have they done the right thing in deleting it? Only time will tell – but one thing’s for sure, the tweet in question will never disappear.

I’m sure anyone who has managed multiple accounts has fallen victim to this. Usually after posting a personal message to your professional account, you realise the mistake and delete it immediately.

Not so for the poor social media team at Westpac. It stayed up for almost an hour. With followers retweeting, making jokes, and general causing a nightmare for the PR team.

As communicators, we’re curious about what Westpac will do next? Will it be another Macquarie Bank fiasco? Let’s hope they can see the fun in all of this – after all this will surely generate some positive PR to offset the recent interest rate rise and $1.6 billion profit result last quarter.

Happy tweeting Westpac! We love that you’re on Twitter and it’s nice to see a brand with some personality behind it… even if they’re feeling a little grumpy at the end of the day :P

That’s how we c it.

the c word

Feb17

Threes NOT a crowd: tips on media interviews

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Threes NOT a crowd: tips on media interviews

D/A Henry Wade (l) conducts press conf. in line-up room / New York Herald Tribune photo by Bill Sauro

With an increasing number and frequency of media outlets, podcasts, blogs and avenues for exposure, it has never been more important to be media savvy.

Nowadays the average sound bite is approximately seven seconds, a far cry from the 60-second sound bite common 30 years ago. And there’s no longer a 24-hour news cycle, instead we have an every-second news cycle.

Therefore being on message and getting there fast is essential when being interviewed by the media. If you do nothing else to prepare for an interview, you must prepare three key messages to convey during the interview. No more, no less.

If you don’t edit your story down to the three most important points, then an editor, producer or audience member will edit it for you. And often your most important messages will be lost and not remembered.

If you have to speak to the media on a regular basis then you should undertake some media training. In the meantime, here are a few basic tips to help you handle media interviews:

1. Give yourself time to prepare, even if that means calling a reporter back when on deadline. Get your messages ready first.

2. Practice, practice, practice: Like a professional sportsperson, the more you do something, the better you will become at it. It takes time and practice to be comfortable with preparing your three messages, getting your sound bites right and staying on message, so it’s best you practice.

3. Give details and examples to help make your point and flesh out your story. Telling stories helps to deliver your message to an audience.

4. Avoid fact and figures, lists, jargon, catch phrases, acronyms – they’re boring with a capital B.

5. Keep it natural and speak at your normal pace. Steer clear of big unfamiliar words but don’t dumb down your message too much either.

6. For radio interviews, check whether the interview is live or pre-recorded and what it’s being used for. If you’re doing the interview over the phone, make sure you’re in a noise-free environment.

7. Drink plenty of water and keep a bottle handy. Avoid caffeine or dairy before the interview as it can affect your speech (dry mouth, licking lips eek). Also don’t interview on an empty stomach. Your tummy grumblings will only distract you and perhaps the listeners. Grrrrrr

8. After each interview, review your performance. Figure out what worked well and what could be improved. Ask a friend or colleague to give you some feedback too. (If you can’t find a friend to be brutally honest, my mother is always willing to provide some frank feedback.)

9. Again, develop three key messages for the interview and make sure you know them off by heart and get them out early.

10. Finally have fun – it’s not the Spanish Inquisition ☺

There are plenty more handy hints and tips however if you prepare your messages and keep it simple, you’ll be an old hand in no time.

Call Jack or Maryann on 03 9676 9040 or email info@thecword.com.au if you want to learn more about how our crew can help you with media training or publicity campaigns to get you the interviews.

Or you can simply ignore us and take tips from Sarah Palin :P

Celebrate hump day. Yay!

the c word

Feb3

Spread the word

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Spread the word

Today is World Cancer Day.

To mark this day, the International Union Against Cancer (UICC) is launching a new worldwide campaign called “Cancer can be prevented too”. The aim is to increase public awareness about the simple steps we can all take to prevent cancer, especially in our later years.

According to UICC President, Professor Hill: “Of the 12 million people who are diagnosed with cancer each year around 20 per cent of cases can be attributed to viral and bacterial infections that either directly cause or increase the risk of cancer.”

There are many cancers caused by viral or bacterial infections which can be prevented through very simple measures including vaccination, and lifestyle changes such as:

• Stopping tobacco use and avoiding exposure to second-hand smoke

• Limiting alcohol consumption

• Avoiding excessive sun exposure

• Maintaining a healthy weight, through eating healthily and exercising regularly.

It’s astonishing to think that the risk of developing cancer can potentially be reduced by up to 40 per cent through these simple lifestyle changes.

Now it’s time for everyone to help spread the message.

Firstly, visit the website – http://www.worldcancercampaign.org/

There are banners you can put on your blog or website, and e-cards you can send to your loved one.

Secondly, talk to your family and friends about it, and help spread the message online… tweet, blog and update your Facebook status.

Get behind UICC and help save our loved ones the world over.

The International Union Against Cancer (UICC), founded in 1933, is the world’s leading consortium of cancer-fighting organisations, with more than 300 members spanning Africa, the Americas, Asia-Pacific, Europe and the Middle East.
Please sign the World Cancer Declaration: www.uicc.org/declaration
Jan28

iPad… I meh

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iPad… I meh

After much ado, the iPad has landed.

Firstly, let me say what an unfortunate name they’ve chosen. I can see where Apple was going — after iPod and iPhone, iPad was the next logical choice. But with iTampon as the second biggest trending topic on Twitter (earlier today), one wonders if they’ve signed up for endless ridicule.

However, according to Apple’s Steve Jobs, the jokes and teasing were expected and they’re sure people will get over them.

“You forget, but they made fun of iPod name when it came out,” he said. “What matters is the product and what it means to consumers.”

While the iPhone and iPod were both revolutionary, Apple has had its share of near (and not so near) misses. Remember Apple TV and the Rokr? But will the iPad be one too? Will we get past the jokes?

The iPad is supposed to fill the gap between smartphones and laptops; sadly it has fewer features. And from where I’m sitting, there aren’t enough differences between the iPad and the iPhone to spark my interest. I have an iPhone and a Macbook but I can’t see myself needing, nor wanting, one … not just yet.

I want more. I want a camera. I want a USB plug. I want to be able to plug it into my TV. And I definitely want it to be able to multi-task.

That said, there’s plenty to like about the iPad including the multi touch screen. On top of that the price is impressive, the keyboard dock is pretty cool, it’s light, has a big screen and iWork looks like a great application. I particularly like the interface for the new calendar. This really is a glimpse into the future.

It’s being heralded as a way to save the publishing industry. How? iBook will make a dent in Amazon but without the use of E-Ink or free 3G, I doubt it will eclipse Kindle. More importantly how will it affect the newspaper and magazine industries? The business models are still problematic and I doubt a device will solve it.

I don’t think the iPad effect will be immediate. Rather it will probably be a slow burn (i.e. 5 years). I do like where the iPad is headed, further simplifying devices. However, I think I will happily wait for another version with more features.

Although it’s been introduced to fill the gap between smartphones and computers, I think the iPad (and similar versions) will eventually nudge out computers, once and for all.

What will this mean for communicators? It’s a case of wait and see. All I know for sure is I’m looking forward to the journey.

Jan22

Communicator’s Corner: Jack Walden, MD of the c word

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Communicator’s Corner: Jack Walden, MD of the c word
Communicator’s Corner is a new section we’re adding to cellophane. Each month we’ll ask a communicator to answer a few simple questions about communication, the industry and their career. We thought we’d start with our own character – Jack Walden.
Me and my mum
Me and my mum

Jack Walden
Managing Director, the c  word

Tell us about your typical day in communications?

It starts with a quick check of Twitter, blogs and newspapers. Then it’s time to tackle the daily deluge of emails. Finally, after downing a second coffee, it’s time to crack into some strategy writing, planning, editing and tweaking. The afternoons are usually devoted to brainstorming and creative thinking. And the evenings are set aside for catching up with friends and colleagues. Usually there’s an event, opening or art show to check out before getting ready to do it all again.

When did you first know you wanted to work in communications?

This is a hard one. I’d have to say at a pretty young age because I grew up in a house where we all had pretty strong voices, and I loved the challenge of cutting through that noise. I guess I really decided to pursue a career in communication when I went to school in the ‘big smoke’ and found myself spending more time helping the fundraising department and seeking publicity for the school’s theatrical productions than in the classroom.

Who’s your communication hero/mentor?

There are too many to name. That said, I’ve been fortunate to work with some truly clever communicators – some of whom I hope will answer these questions in the year ahead. But I’m also lucky to have some communication heroes and mentors within my family. Mum inspires me on a regular basis with her practical approach and brilliant ability to think about what the customer/client would want and need. My sister is extremely witty and creative – nearly as witty as me *chuckle*. Dad constantly reminds me that he does ‘PR’ every day as a business owner and in many ways he does! And my brother has an amazing ability to speak on a range of topics in front of big audiences and engage them. Also, between my mother and grandmother I was never going to escape learning my ABCs.

Which tools can’t you live without?

My BlackBerry because I’m addicted to constant contact. My Laptop for making it possible to work wherever I am in the space-time continuum. And my collection of sharpies, post-its and butchers paper because they make me even more creative.

What are the biggest challenges in your role?

Fitting everything in to 24 hours.

Tell us about the best campaign you’ve ever worked on?

Again another question to test the memory – why did we ask these questions? Ok. It’s hard to go past the campaign we worked on last year for Safe Climate Australia. It was an incredible experience to work with a group of dedicated emergency services workers and visit some amazing places across Australia.

Which campaign do you most admire?

I really admire the beautiful campaigns that are created for Chanel. From the legendary 1979 “Share fantasy” campaign to the recent short movies starring Nicole Kidman and Audrey Tattou. They’re beautiful, classic and elegant.

What’s been the biggest change to communication/marketing/public relations since you began your career?

Speed. Internet. Facebook. The mediums may have changed but communication remains the same.

If you had to cut/keep something in your communication budget, what would it be?

I’d keep the money for evaluation. You need to be able to see where you did well and didn’t do so well and an evaluation is the only way you can do that and demonstrate the return on investment.

What quality do you look for in your communication team members?

Creativity. Commitment. Candidness.

What’s your favourite brand?

The Plaza Hotel, New York City.

The Plaza Hotel

The Plaza Hotel

What book/blog do you think every communicator should read?

Cellophane of course. *evil chuckle*. You might also check out Seth’s Blog.

What tips do you wish you’d known starting out in communications?

Simple plans and strategies are the best approach.

Finish this sentence: ‘Communication is…’

Communication is everywhere.

Jan15

Better, faster, stronger

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Better, faster, stronger

Would you be shocked to rock up to your architect’s house and find a renovator’s delight not yet renovated? Would you be horrified to attend an event hosted by a practically perfect Martha Stewart-esque television presenter with paper napkins? And would you cry over the hypocrisy of a world-renowned culinary sensation inviting you over for melted cheese sandwiches?

We’ve all heard the old saying “Practice what you preach!” meaning “do yourself what you advise others to do”. But do we really know what it means – and have we been listening?

Now we have all been guilty of not taking our own advice. I’m sure we all have one or two examples in our personal lives like telling your BFF she needs to take care of herself and eat right while you hoover down a burger, fries (and diet coke of course!). Or telling your partner to ‘clean as you go’, while you leave a trail of dirty dishes in your wake. Pause for a moment, and I’m sure you’ll think of some examples from the work place too.

On a daily basis c-worders are charged with the task of providing clients with ideas and strategies to raise the profile of their organisation and achieve their business goals. We’re often knee deep in creative communication approaches and plans, and you’d think that many of those ideas would be applied to our own business. Unfortunately we don’t always make the time to come up with creative ideas for our own business. Perhaps a good New Year’s resolution (albeit a late one) is to take our own advice.

‘Practice what you preach’ is one of the most common pieces of advice we offer our clients. It’s so simple but often one of the first things we business folk forget. We also encourage the c word’s clients to play to their strengths. For example, a graphic design firm known for their award-winning designs was using a simple word document as a company profile until we advised them to apply their design skills to their own material. The result was a redeveloped company profile that not only has the required information but looks sharp and shows off their strength.

Practicing what you preach and playing to your strengths can mean business success. It may sound simple enough, but what if you’re not sure what your strengths are? Strengths are not only the activities that form part of your core business, they might also be things you do for your clients as added value.

So how does one identify what their business strengths are?

• Write down everything your business is really good at and everyone enjoys

• Don’t forget to look at everything including: expertise, knowledge, relationships, and processes

• Now identify the common themes and activities – Writing? Social media? Campaign management? Teamwork?

• Take the time to service your business as well as your clients – make some you (business) time

• Reassess your strengths regularly. They will continue to grow as you, your business and your staff grow

Strengths can be many and varied; you could be a killer networker, an editing whiz or a planning pro. Whatever it is, ensure you have the tools and processes in place to harness those strengths for good.

Playing to your strengths also creates a greater sense of worth, better staff morale and an unwavering passion for the projects you work on. In the end you’ll find everyone’s a winner.

That’s how we c it!

Have a super-sized weekend!

the c word

Jan8

Noughties by Nature

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Noughties by Nature

Marshall McLuhan’s phrase the “the medium is the message” probably had more significance this last decade than ever before. With the Internet, mobile phones and social networking sites flourishing in ways we could not have imagined.

While email remains the most common form of work place communication, it’s not that long ago that we were going through reams and reams of paper to fax media releases, invites and important documents. Remember those days?

An item that’s become as ubiquitous as the fax is the smart phone, which has brought the world to our fingertips. Well perhaps not the world but at the very least Google (same thing, right?). With our BlackBerry or iPhone in hand, we can email, confirm meetings, book interviews, tweet and Facebook from anywhere in the world. And there’s no such thing as downtime, for example, last year, when I put my computer in for a service, my work went on unaffected thanks to my iPhone.

Accessing information is easier than ever before. Who hasn’t been out somewhere and heard someone ask to Google this or Wikipedia that? Trivia nights watch out! And with blogs and RSS feeds, you don’t even need to go looking for information; it comes to you.

One cannot comment on the last decade without mentioning Web 2.0 – first came MySpace, then Facebook shot out of the barrel and then a weird little thing called Twitter.

As communicators, not only did we see the tools by which we communicate change drastically in the last ten years, but we’ve also had to hand over control of the message to the users. Broadcasting to a community has taken a back seat to engaging with it. And I for one like it.

Here’s to Twenty-Ten and the next round of changes.

That’s how we C it!

Stay cool,

the c word

Dec17

Evaluation is key

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Evaluation is key

Image by D Sharon Pruitt

We’re knee deep in evaluations at the moment – wading through a sea of metrics, news clippings and feedback. Along the way, we’ve discovered some amazing results for a social media campaign we developed and implemented for Run for a Safe Climate.

Evaluations are a reflective process – a chance to step back and take stock of your situation. A good evaluation is like a good holiday, essential but often neglected because work gets in the way.

According to articles written on the subject on the PRIA website, evaluation is an important strategic tool because it helps you:

• identify the direction in which a campaign should take

• assess the opportunities or challenges a campaign faced during its journey

• set benchmarks against which the effectiveness of strategies, tactics and practices can be measured.

So what’s the difference between a good evaluation and a bad one? There are a number of factors that make an evaluation worthwhile. First a good evaluation relies on honesty, second it’s about scrutiny; looking at the project or campaign from different angles and through many different lenses, third a good evaluation takes time and fourth an evaluation should be timely.

Why is honesty an essential part of the evaluation process? Well, there’s no point going through an evaluation if you’re not prepared to accept the reality of the situation. If you’re going to dismiss negative results or findings, then there is no chance you’re going to learn from the process. Also if you sugar coat the information and don’t tell the whole truth and nothing but the truth (oh god having a Boston Legal Flashback) then you won’t discover what went well and what went wrong.

An evaluation should take the good with the bad. You should see things that didn’t work this time around as opportunities to learn and do better the next time. Evaluations are the perfect opportunity to assess the quality of your work/campaign and are essential to continual improvement.

A thorough evaluation will help determine:

• the most effective communication mechanisms to reach target audiences

• what are the issues or topics that are of most concern to target audiences

• what is the current status of target audiences’ knowledge, perceptions and behaviour in regard to relevant issues and/or the organisation

• who or what currently influences the knowledge, perceptions and behaviour of target audiences in relevant areas and/or what has influenced any changes in their knowledge, perceptions and behaviour since last evaluated.

For Run for a Safe Climate, we were able to identify areas where we needed to invest more resources and have a clear idea how to approach the campaign for the next run. For example, we identified the difference it makes having a dedicated social media team member on the road with the team with direct access to local scientists and organisations plus a live presence at events. This is something more and more campaigns and organisations will have to come to terms with in the next 12 months, the importance of dedicated social media staff members.

By Paul Ovenden for Run for a Safe Climate

Over the six weeks of the campaign, we successfully raised the profile of the run to more than 900 Twitter followers. Further data analysis showed that the potential total reach via Twitter exceeded 50,000 followers, when looking at our Top 30 Twitter champions who provided countless Retweets and @mentions. It was a similar story on Facebook, where we garnered support from Cool Melbourne, Greenpeace and Green Cross fan pages which helped us reach an additional 15,000 fans on top of our 1500+ Facebook fans.

An evaluation should dig deep and needs to gather information from a range of sources. It’s not just a numbers game, it’s about uncovering the real story. What parts of the campaign did the audience engage with? What did your audience think and what were they saying? What did your suppliers think and how were they supporting or not supporting you? Why did the media run or not run your story? Qualitative information is just as useful as quantitative.

By reviewing all the comments, @messages and interactions across the social media channels, we’ve found that people were inspired by the emergency service workers running for a safe climate. There was also very little resistance and negativity throughout the run – a pleasant surprise considering that climate change is such a divisive topic for the Australian public.

Another thing you need to do is give your evaluation process the time it deserves. Schedule it into your timeline from the beginning, and don’t rush it when the next project deadline is looming. An evaluation might take a day, a week or even longer – give it the time it deserves and make the time to talk to as many people as possible. Your overall report should have the figures to back up your success but you should also highlight the personal experiences behind the numbers.

It took us several days to collate the data from Facebook, YouTube, Flickr, Twitter, Twitpic and blogs, which we then spent a considerable amount of time reviewing both individually and as a group. It was a worthwhile way to spend our time, as we now have a clear picture of the reach of the social media campaign for all involved, and are better placed to develop a comprehensive plan to help the organisation take its next steps. Not only that, we had so much positive feedback from diverse parties that can only excite us as we move forward.

We mentioned the need to think about the evaluation before you begin. Think about what you will want to know at the end. It will even help you develop your plan and activities. Also when a client, whether they’re internal or external briefs you on their expectations, make them a part of your evaluation process.

Finally a good evaluation should happen as soon after you finish your campaign or project; the longer you leave it, the greater the chance is you will rush through the process or skip it all together. It comes back to scheduling in time for evaluation in your initial plan and budget.

Once the run reached the finish line at St Kilda Beach, we set aside time to breakdown each stage of the campaign. The whole social media team got together and identified highlights, challenges, wins and lesson learned. Coupled with the data collected, we were able to provide a useful and strategic evaluation report to our client that will help everyone involved when we attempt to circumnavigate Australia for the next Run for a Safe Climate.

That is going to be a huge campaign – 17000km around the mainland coastline of Australia – imagine the number of tweets, Twitpics and Facebook entries we’ll do for that.

Well that’s how we ‘C’ it!

Have a super weekend,

the c word