Feeds:
Posts
Comments

Archive for the ‘Communications’ Category

Spread the word

Posted in Communications, tagged on February 3, 2010 | Leave a Comment »

Today is World Cancer Day. To mark this day, the International Union Against Cancer (UICC) is launching a new worldwide campaign called “Cancer can be prevented too”. The aim is to increase public awareness about the simple steps we can all take to prevent cancer, especially in our later years. According to UICC President, Professor [...]

Read Full Post »

iPad… I meh

Posted in Communications, tagged on January 28, 2010 | 1 Comment »

After much ado, the iPad has landed. Firstly, let me say what an unfortunate name they’ve chosen. I can see where Apple was going — after iPod and iPhone, iPad was the next logical choice. But with iTampon as the second biggest trending topic on Twitter (earlier today), one wonders if they’ve signed up for [...]

Read Full Post »

Communicator’s Corner: Jack Walden, MD of the c word

Posted in Communications on January 22, 2010 | Leave a Comment »

Communicator’s Corner is a new section we’re adding to cellophane. Each month we’ll ask a communicator to answer a few simple questions about communication, the industry and their career. We thought we’d start with our own character – Jack Walden. Me and my mum Jack Walden Managing Director, the c  word Tell us about your [...]

Read Full Post »

Better, faster, stronger

Posted in Communications, tagged , on January 15, 2010 | 2 Comments »

Would you be shocked to rock up to your architect’s house and find a renovator’s delight not yet renovated? Would you be horrified to attend an event hosted by a practically perfect Martha Stewart-esque television presenter with paper napkins? And would you cry over the hypocrisy of a world-renowned culinary sensation inviting you over for [...]

Read Full Post »

Noughties by Nature

Posted in Communications on January 8, 2010 | Leave a Comment »

Marshall McLuhan’s phrase the “the medium is the message” probably had more significance this last decade than ever before. With the Internet, mobile phones and social networking sites flourishing in ways we could not have imagined. While email remains the most common form of work place communication, it’s not that long ago that we were [...]

Read Full Post »

Evaluation is key

Posted in Communications, Public Relations, Social Media, tagged , on December 17, 2009 | 1 Comment »

We’re knee deep in evaluations at the moment – wading through a sea of metrics, news clippings and feedback. Along the way, we’ve discovered some amazing results for a social media campaign we developed and implemented for Run for a Safe Climate. Evaluations are a reflective process – a chance to step back and take [...]

Read Full Post »

Can someone bring the mop, please?

Posted in Communications, Media, Politics, Social Media, tagged , on December 2, 2009 | Leave a Comment »

Did you know what a spill was before last week? I have to spill the beans (pardon the pun) and admit until I saw it pop up on Twitter I didn’t. But that is the power of Twitter and like they say: “you learn something new every day”. Australian politics has been littered with spills [...]

Read Full Post »

Forty years of communicating ABCs from Sesame Street

Posted in Communications, Television, tagged on November 11, 2009 | Leave a Comment »

This week the classic children television program Sesame Street kicks off its 40th season – happy birthday to the birthplace of Oscar the Grouch, Grover, Count Von Count, Big Bird and all their friends. With forty years under their belt, we thought we’d look at what we’ve learned from the colourful characters who’ve been entertaining [...]

Read Full Post »

The magic of experiential marketing

Posted in Communications, Marketing, tagged , on November 5, 2009 | Leave a Comment »

Last week we got to see firsthand the benefits of experiential marketing when we took a detour through the VOODOO Magic Launch Pad in Federation Square on our way to tweetupmellers in Windsor. the c word’s Maryann went into the style retreat a walking, talking, tweeting PR pro and came out the other side our [...]

Read Full Post »

Scout’s motto: Be Prepared

Posted in Communications, Public Relations on October 23, 2009 | Leave a Comment »

Yesterday was an important day of planning with one of our clients. Brainstorms, clear goals, wish lists and compelling key messages are all necessary if you want to set your business on a clear path to success. Strategy seems to be on lots of people’s minds this week. On justanotherPRblog, Karalee Evans talks about strategy [...]

Read Full Post »

« Newer Posts - Older Posts »