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Archive for the ‘Communications’ Category

Communicator’s corner: Maryann Separovic

Posted in Communications, Film, Marketing on May 27, 2010 | Leave a Comment »

Maryann Separovic is an Account Director at the c word. She made the move to the c word after years of experience in arts and entertainment publicity and promotions. Tell us about your typical day in communications? It all depends on which campaign I’m working on but it usually starts with checking news sites to [...]

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When did your shareholders give you a gold Cadillac?

Posted in Communications, tagged , on May 19, 2010 | Leave a Comment »

Last week, I stumbled across a black and white film called The Solid Gold Cadillac starring Judy Holliday and Paul Douglas. And like so many movies it got me thinking about communications, particularly the importance of shareholder and client relations. In case you haven’t seen it, the 1956 film, based on a hit Broadway play, has [...]

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Putting the C into creative internal events

Posted in Communications, tagged , on April 16, 2010 | Leave a Comment »

We’ve recently helped a client deliver an internal event for 550 staff members, and even with a short lead time and a limited budget the results were quite spectacular – even if we do say so ourselves. The secret ingredient was creativity. Just because it’s an internal event doesn’t mean it can’t be creative. And [...]

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Asahi: Silver + Black

Posted in Communications, Design, Marketing, tagged , , on April 8, 2010 | 1 Comment »

Last night I scurried along to the Melbourne launch of Silver+Black; an exhibition and retail initiative hosted at 1000 £ BEND. Firstly, what a fantastic exhibition; secondly, what an amazing branding opportunity for Asahi. Kudos to the Liquid Ideas team for pulling off a great event with free flowing Asahi beer, delicious canapés (steamed eel [...]

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Have you got a company profile?

Posted in Communications, tagged , on March 24, 2010 | Leave a Comment »

A prospectus is traditionally used when a company is floating on the stock exchange for the first time. The prospectus isn’t just a piece of advertising for the company, rather it helps investors make informed decisions. Similarly, schools and universities use a prospectus to help parents decide which school best suits their child. So why wouldn’t your [...]

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Leverage your sponsorship

Posted in Communications, Marketing, tagged on March 18, 2010 | Leave a Comment »

Apart from the usual benefits of brand alignment and media exposure that you can gain from sponsorship, sometimes the little details can make an impact too. There are number of different ways you can leverage your sponsorship investment: Brochure and promotional material placement Develop and supply an electronic pack with your logo and brand elements to [...]

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Sponsor me, sponsor you

Posted in Communications, Marketing, tagged on March 9, 2010 | 2 Comments »

After spending a few weeks developing sponsorship proposals for clients, we thought we would share some pointers to help if you are in the same boat. Start by answering the three main questions potential sponsors will have: What is the project/campaign about? Why are we being approached? What’s in it for us? You should answer [...]

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Communicator’s Corner: David Taylor

Posted in Communications, tagged on February 24, 2010 | 7 Comments »

David Taylor is the Director of Privacy Awareness for the Office of the Victorian Privacy Commissioner. Privacy Victoria will be hosting their one day national conference ‘Watch this Space: Children, young people and privacy’ on 21 May 2010 in Melbourne, MC’d by children’s ambassador Noni Hazlehurst. The program includes leading cybersafety experts, educators and those dealing [...]

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A Tweet you can bank on

Posted in Communications, Social Media, tagged on February 18, 2010 | 1 Comment »

If you were suffering from a case of Thursday afternoon-itis like we were, you would have got a huge pick-me-up about an hour ago when the official Westpac Twitter account tweeted: “Oh so very over it today.” The response from the Australian Twitter community has been overwhelming with more than 120 classic retweets within postings [...]

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Threes NOT a crowd: tips on media interviews

Posted in Communications, Media, tagged , on February 17, 2010 | Leave a Comment »

With an increasing number and frequency of media outlets, podcasts, blogs and avenues for exposure, it has never been more important to be media savvy. Nowadays the average sound bite is approximately seven seconds, a far cry from the 60-second sound bite common 30 years ago. And there’s no longer a 24-hour news cycle, instead [...]

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