Posted in Communications, Marketing, tagged sponsorship on March 9, 2010 | Leave a Comment »
After spending a few weeks developing sponsorship proposals for clients, we thought we would share some pointers to help if you are in the same boat.
Start by answering the three main questions potential sponsors will have:
What is the project/campaign about?
Why are we being approached?
What’s in it for us?
You should answer the first question by painting [...]
Posted in Communications, tagged Privacy Commissioner on February 24, 2010 | 6 Comments »
David Taylor is the Director of Privacy Awareness for the Office of the Victorian Privacy Commissioner. Privacy Victoria will be hosting their one day national conference ‘Watch this Space: Children, young people and privacy’ on 21 May 2010 in Melbourne, MC’d by children’s ambassador Noni Hazlehurst. The program includes leading cybersafety experts, educators and those dealing [...]
Posted in Communications, Media, tagged media interviews, media training on February 17, 2010 | Leave a Comment »
With an increasing number and frequency of media outlets, podcasts, blogs and avenues for exposure, it has never been more important to be media savvy.
Nowadays the average sound bite is approximately seven seconds, a far cry from the 60-second sound bite common 30 years ago. And there’s no longer a 24-hour news cycle, instead we [...]
Posted in Communications, tagged World Cancer Day on February 3, 2010 | Leave a Comment »
Today is World Cancer Day.
To mark this day, the International Union Against Cancer (UICC) is launching a new worldwide campaign called “Cancer can be prevented too”. The aim is to increase public awareness about the simple steps we can all take to prevent cancer, especially in our later years.
According to UICC President, Professor Hill: “Of [...]
Posted in Communications, tagged iPad on January 28, 2010 | 1 Comment »
After much ado, the iPad has landed.
Firstly, let me say what an unfortunate name they’ve chosen. I can see where Apple was going — after iPod and iPhone, iPad was the next logical choice. But with iTampon as the second biggest trending topic on Twitter (earlier today), one wonders if they’ve signed up for endless [...]
Posted in Communications on January 22, 2010 | Leave a Comment »
Communicator’s Corner is a new section we’re adding to cellophane. Each month we’ll ask a communicator to answer a few simple questions about communication, the industry and their career. We thought we’d start with our own character – Jack Walden.
Me and my mum
Jack Walden
Managing Director, the c word
Tell us about your typical day in communications?
It [...]
Posted in Communications, tagged strategy, Strengths on January 15, 2010 | 2 Comments »
Would you be shocked to rock up to your architect’s house and find a renovator’s delight not yet renovated? Would you be horrified to attend an event hosted by a practically perfect Martha Stewart-esque television presenter with paper napkins? And would you cry over the hypocrisy of a world-renowned culinary sensation inviting you over [...]
Posted in Communications on January 8, 2010 | Leave a Comment »
Marshall McLuhan’s phrase the “the medium is the message” probably had more significance this last decade than ever before. With the Internet, mobile phones and social networking sites flourishing in ways we could not have imagined.
While email remains the most common form of work place communication, it’s not that long ago that we were going [...]
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