Colorful emoji celebrates historic SCOTUS ruling


It’s been a week of celebrations online and offline for the historic ruling in the US by the Supreme Court, and commiseration over the confessions (or lack thereof, as it ended up) of Belle Gibson.

First to the celebrations, and this week the U.S. Supreme Court (@SCOTUS) handed down its historic ruling affirming the constitutional right of same sex couples to be married in all 50 states. Shortly after, social media erupted with the hashtag #LoveWins. Within the hour, dozens of brands and millions of people had joined the conversation, celebrating the decision with online engagement.

Twitter feeds were radiant with the custom rainbow heart emoji, included whenever Tweets mentioned the #LoveWins hashtag. On the day of the SCOTUS decision, Twitter added colourful emojis to the hashtags #Pride (rainbow flag) and #LoveWins (rainbow heart).

Some of the US’s most engaging brands around this topic were Ben & Jerry’s, Target, Honey Maid, Visa and American Airlines.. The hashtag #LoveWins has been trending exponentially, with brands also opening their arms wide in support of the decision, tweeting out messages of love and often changing their logos in line with a rainbow theme.





The message of the day was all about love. It started with Justice Anthony Kennedy, who wrote in the majority decision that “no union is more profound than marriage, for it embodies the highest ideals of love, fidelity, devotion, sacrifice, and family.” And that message was heard loud and clear on social media, as Tweets with the hashtags #LoveWins, #pride, and #marriageequality topped the 2.5 million mark by mid-afternoon.

Facebook feeds remain alight with rainbow hues, as interns at the social media powerhouse created an easy way for users to change their profile photos.

Now to the commiserations. While the world celebrated #LoveWins, Australians were coming to terms with the not-so-confession of Ms Belle Gibson. This controversy deserve no more attention, so we’ll leave it at what’s already been said & our 140 characters:


Cheers, Jack & the c word crew

Communicator’s Corner – Catherine Sekulovski


CatherineSCommunicationsIsThis week we chat with Catherine Sekulovski, Media & Communications Officer, Australian Made Campaign. From good old fashioned whiteout to making small budgets stretch, we hear what makes the co-founder of PRINKS in Melbourne tick.


Your elevator statement – who are you professionally and personally?

I’m a public relations professional that’s all about community, which is why I love my role as Media & Communications Officer at the Australian Made Campaign, and found myself launching PRINKS in Melbourne. If I’m not working or networking, you’ll find me running, cooking, travelling or getting creative with family and friends.


Tell us about your typical day in communications?

My typical day in communications involves a little bit of planning and a lot of reactive response, but no matter what day of the week it is, you can find me writing or building our online communities. I enjoy internal communications but thrive on media relations and have a lot of fun on social media – I’m lucky, because my role offers a great mix of all of the above, every day.


When did you first know you wanted to work in communications?

I’ve always loved writing, connecting people and organising events, but I was fascinated with branding and decided to study marketing at university. My first job after graduating was in a small business, where I had the opportunity to work on all aspects of marketing and communications. Securing media coverage got my heart racing and developing successful partnerships gave me a huge sense of pride. It was then I realised where I wanted to focus my attention.


Who’s your communication hero/mentor?

I’ve had a few over the years (you know who you are), but Janice Breen Burns (of and The Age) would have to be at the top of the list. She has given me invaluable advice over the years which I’m incredibly grateful for. She is an exceptional writer and her dedication and relentless enthusiasm have always been a huge inspiration to me.


Which tools can’t you live without?

I couldn’t live without my media monitoring and social media scheduling tools, the two minute delay on my outbox (for last-minute ideas on how to improve a pitch) and good old fashioned whiteout (I’m a bit of a perfectionist!).


What are the biggest challenges in your role?

Anyone working for a not-for-profit can probably relate to this one – having limited access to resources – making small budgets stretch and wanting to do more but not having enough hours in the day.


Tell us about the best campaign you’ve ever worked on?

I think our ongoing campaign encouraging consumers to buy locally made and grown products and produce is pretty special. We work to connect consumers with Aussie farmers and manufacturers and spread the important message about buying sustainably, to ensure the survival of local industries, communities and the environment. Those are issues that really matter to me.


What characteristics do you look for in your communication colleague?

I will always work well with a team player who has a positive attitude, shares my passion for delivering results, can challenge me and be challenged.


What’s your favourite brand?

Right now I’m redecorating, so I’m obsessed with homewares and loving pretty much everything on the Interiors Addict blog.


What book/blog do you think every communicator should read?

It’s hard to choose just one! If I must, David Armano’s blog, Logic + Emotion is a well-rounded favourite. He’s quick to spot digital trends and offers a unique perspective on PR and social media.


What tips do you wish you’d known starting out in communications?

Make time outside work hours for learning and networking. Join associations, attend meet-ups, subscribe to newsletters and get yourself along to as many educational events as you can manage. The earlier you start, the better. Keeping your finger on the pulse will ensure your skills remain current and help you make valuable contributions towards exciting new campaigns. Exposure to a variety of people working in a range of industries will also give you a good understanding of the opportunities that are out there, help you benchmark your own work and learn how and why requirements and expectations differ by sector.


Finish this sentence: ‘Communication is…’ Clever, courageous and charismatic.


Come along to the next PRINKS at Bond on Friday, 17 July and continue the conversation with Catherine.

EOFY is the perfect time to review your comms


With the end of financial year fast approaching, it’s time to either run on down to Officeworks (or Kikki K if designer stationery is more your thing) OR take some time to review your communications.

We have gathered some interesting articles from across the interweb to get you started and give you some inspiration to get your reviews underway.

Happy evaluations!

Cheers, Jack & the c word crew.

Communicator’s corner: chief communicator, the c word: Jack Walden



TB_006_20131022-2DX_2214Five years after our CEO sat down for the first series of Communicator’s Corner, we’re putting him back in the hot seat. And his time starts now …


Which tools can’t you live without?

So much has changed in the past five years but so much has stayed the same.

The one communication tool I still can’t live without is people: the creative characters who inspire all of our communication work.

The biggest change has been on the technology front: no more Mr BlackBerry. It’s iPhone all the way now with an iPad always following close behind. And of course make sure there’s Netflix & we’re good to go.

Oh and I couldn’t live without the apps on my phone. Hootsuite – it has everything to feed my social media addiction in an organised little dashboard. And Xero. A simply beautiful accounting system in my hand.

What are the biggest challenges in your role?

Choosing what to say YES to. There are so many exciting options for communicators to include in a campaign. Narrowing it down is the biggest challenge. It’s like being a kid in a candy store with big ideas being in the reach of little campaigns.

Which current communication campaign do you most admire?

From the big end of town: I love the way the White House continues to use video and digital comms. I guess that’s what you can achieve when you’re the leader of the free world.

On a smaller scale: hats off to communicators using the humble #hashtags to bring big social issues to a wider audience. We particularly love the work of #womeninsci

What characteristics do you look for in your communication colleague?

Can do attitude. Creative approach. Calmness.

What’s your favourite brand?

Too hard. I still love the Plaza Hotel (although 2010 Jack you could have been a little more adventurous). These days it’s all about simplicity and heart. Think Apple, think Hillary’s H, and think Aesop.

What book/blog do you think every communicator should read?

Creativity comes from anywhere, so I say read whatever you can get your hands on – magazine, cocktail menu, trashy novel or a classic. If you want business tips: read the HBR Blog, it never lets me down.

Finish this sentence: ‘Communication is…’


JEB takes JAB at top JOB


There’s nothing more contagious than good old-fashioned enthusiasm from a presidential candidate. And what better way to project that political eagerness than by adding an exclamation point to your campaign logo?

On Sunday, John Ellis Bush, known colloquially by the snappier acronym JEB, did just that in unveiling his 2016 logo. It sure is enthusiastic, capped off by an actual exclamation point.

What the….!

Many critics quickly pointed out that the logo is missing his surname, though given how politically charged the Bush name is, perhaps that’s not surprising. (Consider: Hillary didn’t even find it necessary to spell out her first name in her logo).

On Sunday, a day before officially announcing his bid for the 2016 U.S. presidential election, former Florida governor Jeb Bush tweeted an image of his new campaign logo. Designed by GOP consultant Mike Murphy ‘the Jeb!’ logo is a variant of the same design that Bush used when he was elected governor of Florida in 1998.

Red is synonymous with the Republican party – some say because the Times once wrote “Republican begins with ‘R’ and so does ‘Red’.

So we can see Jeb’s colour choice here making perfect sense. His clean, crisp typography, banal as it is, is also not bad. But as the leader of a political party, was a little more detail needed? Only time will tell.

As for the exclamation point:

Does anyone remember the “Seinfeld” episode in which Elaine breaks up with her boyfriend over his failure to use an exclamation point?

In case you missed it, Elaine’s boyfriend had written down some phone messages, one of which said that her friend had had baby. Elaine found it “curious” that he didn’t think someone having a baby warranted an exclamation point.

“Maybe I don’t use my exclamation points as haphazardly as you do,” he quips.

When Elaine later tells Jerry about the break up, he responds: “It’s an exclamation point! It’s a line with a dot under it!”

But in fact, I think it is one of the most exploited, abused, overused, and misused punctuation marks in the English language. I can’t count how many times I’ve seen an exclamation point after the most mundane statements.

For example:

  • See you on Friday!
  • I can’t wait for lunch!
  • I hate exclamation marks!

But, back to Jeb who would obviously make great boyfriend material for Elaine. Just look how social media reacted to his logo:


Jack! and the c word crew

The return of Communicator’s Corner


Our calling is to convene the change-makers, the creators, and the commentators to discuss the art of communication in all its forms. The answer: dust off the taperecorder and revive our Communicator’s Corner right here on Cellophane.

At the c word, we live and breathe communication. We are creatives, thought leaders and sometimes rule breakers, and we have a particular interest in sharing our thoughts, ideas and occasional rants wicommscornerth others and hearing from likeminded colleagues, chums and collaborators.

Each week you’ll hear from a range of communicators, including journalists, poets and CEOs, about what makes them tick. We’ll kick off next week with our very own CEO Jack Walden and then the conversations begin.

In the first series of Communicator’s Corner we heard from professionals from a variety of backgrounds including an academic, a public sector advisor, a corporate PR professional, and a political reporter.

The art of communication is critical. Through this blog series we hope to gain insight, and tips from passionate communicators just like the c word crew.

But first, it’s time to brush up on our interviewing skills. We will be sure to take a lesson or two from global news anchor Katie Couric.

“Nothing is worse for me as a viewer than to watch someone go down a laundry list of questions and not explore something with a little more depth after someone has answered a question … I think you need to use your questions as sort of a template, but you have to be willing to listen and veer off in a totally different direction.”

Great communication is a capability within each of us. Our skills are moulded as we take on the opportunities and challenges of everyday life, and it is measured by our successes and failures. We believe that the communication lessons we learn in our everyday lives can and should be carried with us into our work environments.

Now, do you fancy being a contenstant?

Crabs, cocktails and clock-free time: Sri Lankan writing fellowship now open


“The gift of time is the greatest gift that a writer can receive” – Susan Meyers

Having uninterrupted time to put pen to paper is a writer’s ultimate dream. The Templeberg Residential Writing Fellowship for 2015 offers just this: an opportunity for writers across Australia to apply for a writer in residency in an environment wholly dedicated to writing, with accommodation and full board provided, to develop an established writing or illustration project.

Located in the Southern Province of Sri Lanka for two to four weeks to purely work on a writing project, free from social obligations and financial pressures. This residency gives the artist or writer the time and brain space to refine their craft and clarify their expression through their writing or illustrations.

Applications are invited from emerging and established writers who have been engaged for a minimum of two years in the fields of journalism, creative writing (fiction and non-fiction, performing arts or poetry) or certain online platforms – like Bloggers.

The successful fellow will receive an economy return airfare from Melbourne to Colombo in Sri Lanka, a 30-day tourist visa, internal transfers, accommodation, full board (all meals) and AU$1,000 spending allowance.

This fellowship should be used to develop and prepare a new or existing work for publication. For emerging authors moving into the next stages of a writing career, this kind of progress is essential to help move forward and continue building a reputation in the writing world.

And the judges are…

Judges include Sri Lankan-based author Royston Ellis, Victorian writer Michelle Wright (2013 Templeberg Fellow), Canberra-based writer Lucy Nelson (2014 Templeberg Fellow), and the co-owners of Templeberg Villa Brent Carey and Christopher Shields.

Royston Ellis is the author of more than 60 published books (guides, novels, biographies and volumes of poetry). Originally from England, Royston was the British representative of the Beat Generation. Royston has been residing in Sri Lanka since 1980. His knowledge, and closeness with the Sri Lankan culture is obvious in his writing.

Michelle Wright lives in Victoria and writes short stories and flash fiction. Her stories have won The Age, Alan Marshall, Grace Marion Wilson, Orlando and Magic Oxygen Short Story Awards. Her collection of short stories, Fine, was shortlisted for the Victorian Premier’s Literary Award for an unpublished manuscript written while in Sri Lanka as the 2013 Templeberg Fellow.

Lucy Nelson is co-director of Canberra’s experimental writers festival. Her work is regularly published in the Canberra Times and street magazine The Big Issue. She has published and performed personal essays and short fiction and is currently working on her first manuscript.

Applications should be submitted online by Monday 6 July 2015.

From crabs to cocktails, Sri Lanka offers it all. It is the perfect destination for relaxation, brainstorming and the creative process to brew.